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Calls for Jollibee to make global cage-free egg commitment for all portfolio brands

Almost 70% of the laying egg hens in the world are located in Asia, but only 10.8% of these flocks are cage-free. (Image source: Adobe Stock)

The Open Wing Alliance (OWA), an international coalition working to end the abuse of chickens worldwide, is calling on Jollibee Foods Corporation to make a global 100% cage-free egg commitment that includes its sub-brands Jollibee, Smashburger, Coffee Bean, Tea Leaf, Red Ribbon, Greenwich, Chowking, and Mang Inasal

Jollibee Foods Corp is one of the fastest-growing restaurant companies in the world, with locations in Asia, Europe, and North America. The company is responsible for an estimated egg production of more than 586mn annually produced by millions of hens confined to cages.

"Jollibee Foods Corporation claims it acknowledges its duty and potential to positively impact sustainability concerns in the fast food industry. However, the conditions under which it sources eggs are appalling and inhumane," said Caitlin Campbell, global campaigns coordinator, OWA. "Pushing Jollibee for cage-free egg progress globally, especially in Asia, is a critical step towards creating a sustainable and ethical food system, ensuring consumers have access to eggs that are produced humanely and responsibly."

Almost 70% of the laying egg hens in the world are located in Asia, but only 10.8% of these flocks are cage-free. The OWA has seen significant cage-free progress in the US and Europe, although Asia is behind on this.