Genesys drives poultry innovation in Asia

Across Asia, poultry producers have been steadily moving towards more advanced systems, with gender sorting becoming an essential part of modern hatchery operations

Traditionally done by hand, this process has long supported export requirements, where uniformity and precise weight standards are critical. However, the industry is now facing growing pressure due to labour shortages and uneven manual accuracy.

In response, Ceva Santé Animale has expanded the use of its Genesys solution across the region. Designed for today’s high demand hatcheries, Genesys offers a reliable way to automate gender sorting while improving consistency and efficiency. Its ability to integrate smoothly into existing systems and handle large scale production makes it particularly suited to Asian markets.

Accurate gender sorting brings clear advantages. Since male and female broilers grow at different rates, separating them early allows farmers to fine tune feeding plans and manage processing schedules more effectively. This leads to better flock uniformity, improved processing outcomes, and reduced waste across the value chain.

The growing importance of this technology was evident during the Gender Sorting Symposium held in Singapore on 24 and 25 March 2026. The event brought together hatchery managers, farm operators, nutrition experts, and processing specialists, all focused on improving performance in poultry production. Discussions highlighted how precise sorting at the hatchery stage can influence everything from animal welfare to final product quality.

Genesys stood out during the event for its dependable performance at industrial scale. It was recognised for delivering consistent results, supporting efficient workflows, and helping producers reduce losses while improving sustainability. These qualities have positioned it as a trusted option for hatcheries aiming to modernise their operations.

The overall message from the region is clear. Asian poultry producers are embracing smarter and more predictable systems to meet rising demand and stricter standards. With continued adoption of technologies like Genesys, the industry is moving towards a more efficient and sustainable future.