twitter Linkedin acp Contact Us

NOVUS experts to share poultry industry innovations at IPPE 2024

The NOVUS experts will present four abstracts as part of the IPSF. (Image source: NOVUS)

Poultry experts from NOVUS are sharing the latest research in trace minerals, footpad health, and carcass quality at the International Production and Processing Expo (IPPE), taking place from 30 January to 1 February 2024 in Atlanta, Georgia

Held in conjunction with IPPE, the International Poultry Scientific Forum (IPSF) will have NOVUS experts presenting four abstracts showcasing the importance of highly bioavailable trace minerals in poultry production. One of the abstracts by PhD, technical services manager for Latin America North at NOVUS, Kelen Zavarize, looks at the results of feeding broilers zinc, copper and manganese as MINTREX Bis-Chelated Trace Minerals in combination with benzoic acid source AVIMATRIX Feed Solution and NEXT ENHANCE 150 Feed Solution, a microencapsulated source of thymol and carvacrol.

From the results, it was concluded that this combination improved overall performance, and footpad and tissue health in field conditions, thereby producing more high-quality broilers for their customers. “The poultry industry recognises that trace minerals support health and performance but not all minerals are the same,” said Zavarize. “Research like this showcases the difference mineral source can make, both on its own and in combination with other products.”

NOVUS poultry experts will be present at Booth 1833, located in Hall A at IPPE. 

For the event programme and to register for IPSF, visit: