VIV Worldwide appoints Natasha Hall as Vice President

Royal Dutch Jaarbeurs | VNU Group has announced the appointment of Natasha Hall as Vice President VIV Worldwide, marking an important step in strengthening the organisation’s global VIV agrifood portfolio.

The appointment comes at a significant moment as preparations intensify for VIV Europe, scheduled to take place from 2 to 4 June 2026 at Koninklijke Jaarbeurs in Utrecht. The event will celebrate its 25th edition this year. At the same time, the organisation is also preparing for the launch of VIV Select India, which will be held from 22 to 24 April in New Delhi.

Natasha’s new position reflects the organisation’s growing international focus. Jeroen van Hooff, President and CEO of Royal Dutch Jaarbeurs, said, "From the very start of her time at Jaarbeurs in 2025, Natasha has made a clear mark on the development of VIV Asia, where her international work experience and strategic vision contributed to growth, positioning and market connection. Her new role sets her up for the next step within the organisation and for further developing VIV as a globally leading B2B platform for the poultry and livestock sector."

As Vice President VIV Worldwide, Hall will oversee the entire global VIV portfolio across Asia, Africa, Europe and the Middle East and Africa region. Her responsibilities include the international VIV trade shows as well as VIV Connect and the VIV Trade Forums. The role will focus on expanding the worldwide network of exhibitors, visitors and partners while also strengthening the global presence and unity of the VIV brand.

Hall brings extensive international experience to the role, having spent more than a decade working in the exhibition and events industry in Dubai. "I see VIV as a unique global platform that brings together the entire feed-to-food chain, and I consider that integrated approach to be an important differentiating strength," said Natasha.

Her appointment comes during a landmark year for VIV. VIV Europe 2026 will not only celebrate its 25th edition but will also introduce a shift to a biennial schedule from 2028. "VIV Europe has grown into a reliable and forward-looking platform where strategy, technology and business come together. The anniversary edition in June will once again bring hundreds of international exhibitors and thousands of professionals from the global feed-to-food chain to Utrecht — a recognised hub for agrifood innovation, science and sustainable chain development."