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Bühler signs optical rice sorters supply deal with Riceland International in Thailand

Vichai Sriprasert, president CEO of Riceland International with Ye Aung, senior rice technologist at Bühler Thailand. (Image source: Bühler)

Bühler has signed an agreement with Riceland International in Thailand for the supply of SORTEX S UltraVision Optical Sorters in the Southeast Asian country

According to the rice processing and optical sorting solutions firm, this contract for seven sorters, signed at the International Rice Congress 2014, marked a further milestone in Bühler’s continuing expansion in rice processing across Asia and is strategically significant for Bühler Thailand’s position in the important Thai rice market.

It added that as one of the top 10 exporters of rice by volume, with annual sales consistently in the region of 400,000 metric tons, Riceland International is a key customer for Bühler Thailand.

The deal also demonstrated Bühler’s significant investment in its customer partnerships, technical innovations and localised service and support, which is fuelling the demands for processing and optical sorting solutions from rice processors around the world, according to the group.

Mark Ledson, MD of Bühler Thailand, said, “The agreement with Riceland International demonstrates our commitment to help our customers develop state of the art processing solutions.

“It is also an acknowledgement of our global capability to supply complete process engineered solutions to leading rice processors, driven by our leadership in rice research and technical excellence. We look forward to continuing our strong working relationship with Riceland International.”