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Sports car maker Lamborghini is set debut its range of luxurious tractors in the Indian market on 12 December 2013
The Italian company, associated with sports car, has been manufacturing tractors since mid-1950s that bear its distinct styling and engineering hallmarks. However, SDF Group acquired the ownership of the Lamborghini brand of tractors as part of its acquisition of Trattori Lamborghini in 1973.
The Lamborghini Nitro tractor (pictured) also received the 2014 “Golden Tractor for Design” award at Agritechnica show held recently in Hanover (Germany).
The tractor is currently being manufactured at SDF’s India plant in Ranipet and exported to other nations. This plant is also global production hub for many of SDF’s internationally renowned tractor models including DEUTZ-FAHR, the company said.
Bhanu Sharma, CEO, SDF India, said, “We are thrilled to launch this beautiful Lamborghini Tractor in India. Highly popular abroad, Lamborghini has won the hearts of many across the globe and I am confident the same story will be repeated here.
“With this launch, SDF is all set to define the concept of high-end utility tractors in the Indian market, on the lines of its global offerings”.
With its initial target market comprising rich farmers, golf courses, vineyards, cricket stadia and luxury resorts in India, the company said that it seeks to create a whole new segment in the tractors market.