New Holland collaborates with Bluewhite to enable integration of autonomous solutions

New Holland recently announced its multi-phase partnership with leading autonomous technology company, Bluewhite to enable the collaboration on distribution, manufacturing and integration of Bluewhite's autonomous solutions for New Holland tractors, thus enabling them to operate fully autonomously in orchards and vineyards among other specialty crop operations

Formerly known as Blue White Robotics, Bluewhite brings sustainable autonomous innovation to permanent crop growers worldwide, thus driving the growth of resilient farms. Using its AI-driven autonomous farm solution, the company leverages AI, sensor fusion, advanced vehicle integration and precision implements control to help growers manage their fleets and data.

New Holland aims to bring autonomous solutions across all segments it serves, particularly in the speciality crop market. Bluewhite's unique technology and proven capabilities in orchards and vineyards helps New Holland customers address immediate challenges, such as labor shortages and rising operational costs in the specialty crop market. Through a combination of savings in inputs, labour and maintenance costs, the technology has been successful in reducing operational costs by up to 85% depending on the specific use case.

“We’re incredibly excited about collaborating with CNH and New Holland to accelerate the adoption of autonomous technologies in the field that not only improve productivity and profitability for growers but also promote safe and sustainable methods of producing food,” said CEO of Bluewhite, Ben Alfi. “Our long-term partnership with CNH and New Holland combining leading autonomous technology with the best tractors and harvesters in the orchards and vineyards sector is a milestone in achieving our mission of making cutting-edge innovation accessible to the agriculture sector."