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Telemetry solution by Massey Ferguson

Machine data is collected and evaluated via MF Connect, which lets farmers monitor and optimise the use of their machines. (Image source: Massey Fergusson)

Massey Ferguson, a global leader in manufacturing for the agricultural industry, has launched an equipment-management solution that enables remote and real-time monitoring to any device

MF Connect allows machine data to be used to make informed operational decisions about equipment performance, ensuring that preventative maintenance is conducted.

This data is collected and evaluated via MF Connect to allow farmers and contractors to monitor, analyse, and optimise the condition and use of their machines, as well as optimise work efficiency and minimise downtime. Mobile data transmission means that real-time machine data is retrievable anywhere – from the office desktop, tablet, or smartphone.

MF Connect comes standard with a five-year free subscription on all new purchases of a new MF 8700 S model and as an optional extra for the MF 7700 S Models. The MF 8700 S series is ideal for agricultural customers looking for a high horsepower, precision farming tractor with inspired design and optimised efficiency. The MF 7700 S series tractors are designed and built to meet the needs of professional farmers across all sectors from livestock to arable, mixed, and contracting.

In cooperation with the MF dealer, MF Connect can assist farmers in keeping their machine in optimal condition, thereby increasing uptime by ensuring machines are ready to work whenever needed. Service and maintenance notifications keep you informed of the machine condition, meaning that planned maintenance is scheduled outside of busy periods.

The MF Connect informs the customer about the machine position and route, fuel consumption, speed and working time, machine capacity and any error messages. 

The main benefits are improved operating efficiency due to optimised logistics decisions; reducing input by monitoring consumption on the go; maximisng uptime through smart maintenance and services planning; using the diagnostic support for decision-making, including preventative maintenance, to minimise downtime; calling up real-time machine data from wherever you are on any device that you might have; and staying connected with the MF Dealer for remote diagnostics.

When a farmer purchases the new high horsepower MF tractor, the dealer will help them with the process of creating a new account at Following the registration process, they will be able to link the tractor and any others to the account, and data will start coming through.