The campaign’s goals are to reaffirm European dairy’s reputation for high-quality products.

In 2024, Irish dairy exports to Asia surpassed €440 million, highlighting Ireland's growing role as a key supplier of high-quality dairy products

To build on this success, the European Union and Ireland have launched a €3.2 million campaign, titled “European Dairy – Ireland, Where Nature Meets Science”. The campaign, co-funded by the EU, is designed to strengthen partnerships in Asia and ensure sustainable, traceable dairy ingredients for the region's growing nutrition market. Running until 2028, it will focus on building supply resilience and fostering long-term trade relationships in Singapore, China, and Vietnam.

Singapore was chosen as the regional hub for the campaign due to its central role in Asia’s food innovation ecosystem. The country’s world-class food safety standards and research infrastructure make it an ideal location to connect Europe’s dairy industry with Asia’s demand for sustainable ingredients. This collaboration also allows Europe to meet the evolving needs of Asia’s volatile global food market.

Sarah McGrath, Ambassador of Ireland to Singapore, said, “This campaign is a symbol of Ireland’s commitment to strengthening the bridges between Europe and Asia. By launching in Singapore, we are reinforcing not only a vital trade relationship but also our shared pursuit of innovation, research, and sustainable development in food. Ireland’s expertise in science-driven agriculture, combined with Asia’s leadership in food innovation, creates an opportunity to deepen trust and collaboration across sectors. This initiative reflects the spirit of partnership that will define the future of our cultural and economic ties.”

Bord Bia, the Irish Food Board, is spearheading the campaign, aiming to connect Irish producers with partners in key global markets. With offices in locations such as Singapore, Shanghai, and Tokyo, Bord Bia facilitates trade links and drives long-term collaborations across Europe, the Middle East, Africa, and beyond.

Lisa Phelan, Director for Southeast Asia and Australia at Bord Bia, said, “Ireland’s grass-fed, sustainably produced dairy, supported by Origin Green, our pioneering national food and drink sustainability programme, brings provenance, quality, and science-driven innovation—but we cannot achieve impact alone. By collaborating with Singapore, which combines technological expertise, research capabilities, and regional market knowledge, we can secure Asia’s nutrition future with dairy that is trusted, traceable, and future-ready. This campaign exemplifies how Europe’s strengths and Asia’s innovation ecosystem can come together to drive sustainable, long-term food solutions."

Ireland leads Europe in sustainable dairy production, with 90% of its herds grass-fed, a unique distinction globally. Additionally, 95% of Irish processors are enrolled in Origin Green, the independently verified sustainability programme, highlighting Ireland’s commitment to quality and traceability. The country is ranked second globally in the Food Security Index, further reinforcing its role as a reliable supplier.

The campaign’s goals are to reaffirm European dairy’s reputation for high-quality products, provide traceable ingredients, and strengthen connections between Singaporean firms and European innovation pipelines.

The company's innovative technology focuses on preserving pollen for future use.

PowerPollen, an agtech company based in Iowa, has unveiled its latest technological advancement: autonomous pollination robots designed to address pollination challenges in crops like corn, wheat, and rice

The company's innovative technology focuses on preserving pollen for future use, which helps growers adapt to environmental challenges such as extreme weather and droughts, factors that can disrupt seed production.

Founded in 2015 by Jason Cope and Todd Krone, PowerPollen uses a patented method to store pollen, ensuring its viability for extended periods—a crucial advantage given that pollen can survive in the natural environment for only a short window, from five minutes to an hour. This preserved pollen can then be applied to crops when needed, improving the chances of successful pollination.

The company's autonomous robots, introduced during a field demonstration, are battery-powered and equipped with a precision sprayer, GPS for tracking, and machine vision to help navigate farm rows. These robots can operate in fleets and are adaptable to both large fields and smaller farms (down to five acres). This development opens up possibilities for future functionalities, as the robots can collect valuable data during pollination, further improving efficiency and accuracy.

As extreme weather events such as droughts or heavy rains impact pollination, PowerPollen’s robots allow farmers to apply preserved pollen during the key reproductive phase. This precision helps counter disruptions, ensuring that crops are properly fertilized despite adverse conditions.

PowerPollen’s expansion goes beyond corn; the company is actively working on wheat and rice hybrid seed production, aiming to make these crops more cost-effective and profitable for farmers. Despite a downturn in venture capital investments in agtech, the company continues to drive innovation, with €22.5 million in recent funding to support its future growth.

Jason Cope emphasised, "Venture capital money is a little allergic, if you will, right now to agtech, but agtech is a foundational aspect of how we feed the world."

As per the reports, 98.5 percent of cropland across the territory is now either damaged or inaccessible.

A new satellite-based analysis by the Food and Agriculture Organization of the United Nations (FAO) and the United Nations Satellite Centre (UNOSAT) has revealed an alarming collapse of agricultural capacity in the Gaza Strip.

According to the report, 98.5 percent of cropland across the territory is now either damaged, inaccessible, or both—leaving just 1.5 percent, or 232 hectares, available for cultivation. This marks a drastic drop from April 2025, when 4.6 percent of land (688 hectares) was cultivable.

With Gaza’s population exceeding two million, the sharp decline in cropland availability presents a dire picture of food insecurity. Satellite data also shows that 12.4 percent of farmland, though physically intact, cannot be accessed due to restrictions and designated “no-go” zones, limiting the ability of farmers to restart local food production.

This dramatic reduction is not just the result of conflict-related destruction, but also the wider collapse of essential farming infrastructure. Irrigation systems, farm equipment, roads, storage facilities, and market access have been either destroyed or rendered non-operational. The ongoing conflict, coupled with severe restrictions on humanitarian aid and movement, has made conditions nearly impossible for any form of agricultural recovery without urgent external intervention.

Rein Paulsen, director of FAO's emergencies and resilience said,“To prevent further suffering, we need to prioritize urgent humanitarian access and invest in restoring Gaza’s local agrifood production systems, markets, and infrastructure. This includes both regaining safe access to farmland and rehabilitating land and assets damaged by the conflict.” 

This assessment follows the recent alert from the Integrated Food Security Phase Classification (IPC), issued on July 29, warning that the worst-case famine scenario is currently underway in Gaza. The situation is deteriorating rapidly. Data shows that 39 percent of the population are now going days without any food, while over 500,000 people – nearly a quarter of Gaza's residents – are facing famine-like conditions. The remainder of the population is also experiencing acute food insecurity, with many at emergency levels of hunger.

In light of the worsening crisis, FAO, WFP, and UNICEF are calling for an immediate and sustained ceasefire to halt the violence, enable the safe release of hostages, and allow life-saving humanitarian aid to reach all areas of Gaza. They stress the need for unhindered access through all available crossings, the revival of commercial supply chains to restock local markets, and the urgent protection of civilians and aid workers. Rebuilding health, water, and sewage infrastructure is also critical. Long-term stability will rely on investment in local food systems, revitalising bakeries, markets, and farming activities to support Gaza’s recovery.

Agritechnica 2025, the world's leading trade fair for agricultural machinery.

As climate change continues to impact global agriculture, regenerative farming is emerging as a viable solution to build climate resilience.

Agritechnica 2025, the world's leading trade fair for agricultural machinery, will place regenerative agriculture at the forefront, featuring a dedicated programme of expert discussions and international best-practice showcases.

Regenerative agriculture focuses on enhancing soil health through practices like reduced tillage, permanent soil cover, diverse crop rotations, and extensive cover cropping. These techniques are designed to stabilise soil functions, increase carbon storage, and improve water retention, all of which are crucial for maintaining productivity amid unpredictable weather patterns.

While regenerative agriculture doesn’t have a single, universally agreed-upon definition, its flexible framework allows farmers to incorporate individual practices gradually, making it adaptable to a wide range of agricultural contexts. This adaptability is especially important as the European Union pushes for reduced use of fertilisers and crop protection products, creating a need for more sustainable farming practices.

"Regenerative agriculture has become a global priority," says Dr. Bruno Görlach, Division Manager of Crop Production and Field Operations at DLG. "Farmers around the world are seeking practical solutions to climate-related challenges, and regenerative practices offer a flexible, science-based approach. At DLG, we’ve already taken action in Germany by offering a classification guide on the subject. The spotlight on soil health at Agritechnica 2025 is a further step in informing international farmers about the potential of regenerative systems and supporting their transition with technical expertise and practical know-how."

At Agritechnica 2025, the DLG will showcase its “Soil Health” Spotlight in Hall 24, where the Expert Stage “Smart Efficiency” will host discussions and case studies on regenerative practices. These sessions will bring together farmers, researchers, and industry experts to explore how regenerative systems can balance sustainability with productivity.

On November 11, during Agribusiness Day in Hall 24, a panel discussion will offer international perspectives on regenerative farming. Experts will share best-practice examples from around the world and address the practical challenges of implementing regenerative systems.

Agritechnica 2025, taking place from November 9 to 15 in Hannover, Germany, is expected to attract over 2,700 exhibitors and 430,000 visitors. DLG also highlights five internationally recognised principles of regenerative agriculture: minimising soil disturbance, maintaining permanent ground cover, practising diverse crop rotations, keeping living roots in the soil year-round, and integrating livestock. While these principles are not exclusive to DLG, the organisation is actively promoting them through its expert programming and outreach to farmers.