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At AGROS 2022, 352 exhibiting companies from 26 countries will present modern equipment and machinery. (Image Source: DLG)

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The IPM Summer Edition will provide the green sector an opportunity for exchange in trade and business relations. (Image source: Messe Essen)

IPM ESSEN, one of the world’s leading horticulture events which was scheduled for 25-28 January 2022, has been postponed to 24-27 January 2023, in light of rising COVID-19 cases worldwide 

Messe Essen, the organiser, said that in close consultation with the partner associations, the event will enable exhibitors to transfer their registrations to IPM ESSEN 2023. In addition, the company also announced a two-day IPM Summer Edition from 13-14 June 2022, offering a mix of showcase and networking meetings. 

Oliver P Kuhrt, CEO of Messe Essen, explained, "While we have been working at full speed towards IPM ESSEN 2022, the situation of the pandemic has worsened considerably in the last few days with regard to the planning and realisation. Despite all the anticipation for the most important platform of the green sector, the uncertainty among the exhibitors and visitors is presently significant. We are therefore giving all companies that have registered so far, the opportunity to transfer their registration to the 2023 edition."

IPM Summer Edition in June 2022

According to Messe Essen, in order to meet the urgent demand for a communication platform next year, the IPM Summer Edition will provide the green sector an opportunity for exchange in trade and business relations. The event is said to be held both on-site and on a dedicated online platform. 

Sabina Großkreuz, head of marketing at Messe Essen, provides an outlook on the summer event, "The IPM Summer Edition will be held as a two-day showcase with a networking character. We want to give market participants the opportunity to meet and present innovations. Experience shows that the pandemic situation relaxes in the summer so that this format can be realised in all probability. The IPM Summer Edition is not to be understood as a replacement for IPM ESSEN. The sector needs its usual date at the beginning of the year."

Eva Kähler-Theuerkauf, chairwoman of the advisory board and president of the North Rhine-Westphalia Horticultural Association added, "We are defying the pandemic and will see each other in June 2022 for the green industry information get-together with the format of a Summer Edition! We cannot imagine another year without IPM ESSEN. Last year in particular made us sorely miss the knowledge transfer, the personal discussions, the networking and also the emotional connection. The midsummer event is the new horticultural must-have for our industry!" 

Summer edition attracts reactions from the industry

Sebastian Heinje, an IPM exhibitor, said in favour of the two-day IPM Summer Edition, "Messe Essen has made the right decision to postpone IPM ESSEN 2022 by one year. In addition, the IPM Summer Edition will also offer the industry a platform in 2022 to present its products and innovations. The date in summer is perfectly chosen – we as Diderk Heinje Pflanzenhandel will definitely be there." 

Deutsche CUXIN Marketing GmbH managing director Magnus Hoveling said, "We welcome the postponement of IPM ESSEN 2022 to January 2023. Against the background of the current Corona development, this decision was certainly without alternative. For us, participation in the IPM Showroom as part of the IPM Summer Edition in June represents an interesting opportunity: trendy, compact, very easy to implement and attention-grabbing thanks to the additional digital presentation." 

The next AGRITECHNICA will take place from 12 to 18 November 2023 in Hanover, Germany. (Image source: DLG)

Due to the ongoing pandemic situation and the current official regulations, the German Agricultural Society (DLG), as organiser, the VDMA Agricultural Machinery Association and AGRITECHNICA’s exhibitor advisory board have decided to move the event till 2023

The next AGRITECHNICA will take place from 12 to 18 November 2023 in Hanover, Germany. 

Digital complement still available

The digital complement to AGRITECHNICA, which was launched in November 2021, will continue to be available as planned on the digital platform DLG-Connect (www.dlg-connect.com) until the end of March 2022. Visitors to the platform have the opportunity to learn, free-of-charge, about current offerings and information from agricultural machinery manufacturers as well as take part in digital events and network with companies and farmers.

“With regret, we have observed that, following the deteriorating pandemic situation in recent weeks and the resulting current official regulations, a justified exceptional situation has cropped up, under which the trouble-free execution of AGRITECHNICA is no longer possible. We have made this decision of cancelling the event respecting our responsibilities towards the health and safety of all. Many of our exhibitors, partners, visitors and members, as well as the entire DLG team, have already invested in extensive preparations. Our focus is now on preparing Agritechnica 2023 as well as the other national and international DLG events and trade fairs that are scheduled for next year,” said Dr Reinhard Grandke, CEO of DLG. 

“We all deeply regret that Agritechnica 2022 cannot take place after all - on the one hand, because the entire industry was already looking forward to its leading trade fair with great anticipation, and on the other hand, because farmers currently stand to benefit from the numerous agricultural machinery innovation impulses in a way rarely seen before. After all, innovative machines, equipment and software tools make a significant contribution to sustainable and future-proof agricultural machinery production processes,” said Dr Bernd Scherer, managing director, VDMA Agricultural Machinery Association. 

Agritechnica Innovation Award winners announced 

“The decision to cancel Agritechnica is particularly difficult for us since many companies have specifically targeted the trade fair to present their innovations,” said Freya von Czettritz, Agritechnica project manager. 

“Even though Agritechnica cannot take place in Hanover next year as planned, it remains an opportunity to focus on the innovations in the agricultural machinery industry. That is why we have announced the winners of the leading innovation award for international agricultural machinery, as planned. Our thanks go to the DLG Innovation Cica.com/innovation-award-winnerommission, which awarded one gold and 16 silver medals for exceptional innovations. The award winning innovations are published at www.agritechnica.com/innovation-award-winners. DLG will officially present the winners’ awards next year.