The two exhibitions will serve as an integrated sourcing and business development platform.

Consistently surpassing geographical horizons, VIV Worldwide has launched VIV Select China, which will be strategically collaborating with Pet Fair Asia in Shanghai this August

Set to take place from 19-23 August 2026 at the Shanghai World Expo Exhibition & Convention Center (SWEEC), the partnership will bring together the livestock production and animal health community and the global pet industry. While VIV China will be held from 19-21 August, the 28th Pet Fair Asia will be on from 19-23 August.

Organised by Globus Events, the two exhibitions will offer access to complementary resources across livestock production, feed and ingredients, animal health, supply chain services, pet food and finished pet products during one business trip to Shanghai.

VIV Select China 2026 will host more than 500 exhibitors across over 50,000 sq m, and will cover poultry, waterfowl, swine and other livestock sectors, with solutions spanning animal health, feed and feed additives, farm equipment, biosecurity and production technology. Pet Fair Asia, on the other hand, will occupy 320,000 sq m, including 17 main exhibition halls, 10 supply chain halls, and an outdoor area. 

The two exhibitions will serve as an integrated sourcing and business development platform that will bring upstream technologies and ingredients to downstream product innovation and consumer demand.

With animal health being a common factor joining the two exhibitions, there will be a diverse exhibition of solutions in disease prevention, biosecurity, vaccines, antibiotic-reduction strategies and animal nutrition. Technologies proven in livestock production may also support innovation in companion animal healthcare, veterinary products and clinical disease management.

Pet food is also a key common factor in both the exhibitions. At Pet Fair Asia visitors can expect products across staple diets, functional treats, veterinary diets and specialised nutrition, bringing together established brands, emerging companies and OEM manufacturers.

Insights into pet food innovation and consumer trends can help livestock producers and ingredient suppliers identify new opportunities in raw material development, formulation, sourcing and production planning. The collaboration can potentially result into stronger value chain, from farm and ingredient supply to finished pet products.

EuroTier 2026 to Spotlight Smart Livestock and Poultry Farming Innovation

EuroTier 2026, recognised as the world’s leading trade fair for animal farming, is set to return from 10 to 13 November 2026 in Hanover, bringing together global professionals focused on livestock and poultry production

With the ticket shop now open, anticipation is building for an event that will highlight the future of modern animal farming.

Spread across a vast exhibition space, the event will host more than 2,100 exhibitors from over 50 countries. The focus will remain firmly on livestock sectors including dairy and beef cattle, pigs, and poultry. Under the guiding theme “Intelligence in animal farming”, the event will explore how smart technologies can improve productivity, animal welfare, and sustainability across these industries.

A key feature of the exhibition is the strong emphasis on practical innovation. From advanced breeding strategies to modern feeding systems, exhibitors will present solutions designed to meet the evolving needs of farmers. Dedicated spotlight areas will bring these ideas to life through live demonstrations and interactive displays.

In the Spotlight TopTierTreff, breeders from around the world will gather to exchange knowledge and showcase the latest developments in cattle breeding. Meanwhile, the Spotlight Barn Robot Event will focus on automated milking systems, offering insights into how robotics can transform dairy operations, particularly for large herds.

Environmental responsibility is also a central theme. The Spotlight on emission reduction in pig and poultry farming will present technologies aimed at lowering environmental impact while maintaining productivity. Experts will demonstrate how farms can balance efficiency with animal health and environmental care.

The event will also feature several expert stages where specialists will discuss key issues in livestock and poultry farming. Topics will include animal health, feeding strategies, sustainability, and market trends, providing visitors with valuable knowledge to apply in real world settings.

“As a leading innovation hub, we not only offer an international top class technical and exhibition program. This year, our visitors can also look forward to numerous new features. With the EuroTier Milky Way, exhibitors will present innovations and solutions covering the entire value chain of milk production across three halls. Further highlights include DLG VetCon, the new networking and professional training event for large animal and herd veterinarians including a foyer exhibition, as well as the Innovation Boulevard, where selected innovations from the two award schemes Innovation Awards EuroTier and EnergyDecentral 2026 will be showcased. This will allow EuroTier to set new standards not only in terms of product and topic diversity, but also as the world’s largest international business and networking platform,” says Ines Rathke.

EuroTier 2026 will once again serve as a vital meeting point for farmers, industry leaders, and experts, encouraging collaboration and shaping the future of livestock and poultry farming.

Visitors will get to witness BKT's premium heavy duty tire. (Image source: BKT)

With the ongoing Agritechnica Asia in Thailand drawing visitors from across the globe as the first spin off of the Hanover-based editions, tire manufacturer, Balkrishna Industries Ltd (BKT), is presenting its solutions at booth F17 to tap into the Asian farming sector 

The company is being represented by the official importer and distributor of BKT tires for Thailand, Chavakit Ruam Yang Co Ltd, who will showcase the latest generation of radial solutions specifically designed to reduce soil compaction and increase load capacity, thereby boosting productivity.

Visitors will get to witness BKT's premium heavy duty tire called Harvester Special, which has been specifically designed to meet the unique needs of Thailand's sugarcane harvesters. It can serve as a key solution for mixed applications in cases of field traction as well as riding comfort because of its dual-angle lugs.

Also on display are the BKT tires from the AGRIMAX range for soil tillage and road use, such as AGRIMAX RT 657 and AGRIMAX RT 855, along with AGRIMAX RT 955 for row crop applications. There will be a wide selection of tires from the TR range, such as TR 135, meant for excellent tillage performance in demanding situations. 

These and many other BKT tires will be on display at booth F17. A wide range of products addressing the ever-evolving needs of the Asian agricultural market: From soil protection to increased operating efficiency, the Asian agricultural market keeps evolving rapidly in its demands. BKT tires are made to consistently address such needs with smart solutions that match the latest standards of automation for optimised fuel efficiency and long-term performance.

Field preparations begin for PotatoEurope 2026 and New SugarBeet Expo (Image credit: PotatoEurope)

The road to PotatoEurope 2026 officially began with a practical potato planting event held on 21 April, organised by the DLG

This hands on activity set the stage for both PotatoEurope and the newly introduced SugarBeet Expo, which will take place on 9 and 10 September 2026 at Rittergut Gestorf, near Hanover. The event is expected to draw around 300 exhibitors, making it a key gathering for the farming community.

The planting demonstration was carried out in collaboration with farmer Friedrich Henkels, whose land is being prepared as a 45 hectare open air exhibition site. Industry representatives, media, and agricultural stakeholders attended to get an early look at what is planned for September. Machinery from AVR, DeWulf, and GRIMME was used during the planting, with crops that will later be harvested live during the exhibitions. Support for the demonstration came from Case IH, while Interseed Potatoes GmbH supplied the planting material.

“It’s an honour to organise the potato planting event this years and, once again, to welcome PotatoEurope to this farming region for the sixth time,” said Friedrich Henkels, Agrarpartner Limberg KG that manages the land.

“We look forward to hosting the new event, SugarBeet Expo. Events like these allow farmers to experience solutions directly in the field. That is essential when preparing investment decisions and long-term strategies,” he added.

The event also highlighted the importance of live machinery demonstrations, which will form a central part of both exhibitions. Visitors will be able to see planting, harvesting, and crop handling in real field conditions. Innovative techniques, including crop protection and mechanical weed control, will also be showcased.

“PotatoEurope is the central platform for exchange, innovation, and further development within our industry,” emphasizes Olaf Feuerborn, Chairman of the Board of UNIKA. “Especially in light of current and future challenges, the exhibition will highlight how innovative and high-performing the German potato industry truly is.”

Together, the two exhibitions aim to create a shared platform for growers, processors, and industry experts, reinforcing their importance within modern European agriculture.

VIV Select India 2026 debuts with strong industry impact (Image credit: VIV Select India)

The first edition of VIV Select India 2026 concluded on a high note, signalling India’s growing importance in the global animal feed to food sector

Held from April 22 to 24 at the Yashobhoomi Convention and Expo Centre, the event marked the debut of the globally recognised VIV platform in India.

Organised by VNU Exhibitions Europe in partnership with the Poultry Federation of India, the exhibition attracted 7,100 professionals from 37 countries. The show featured 130 exhibitors and participation from key players across poultry, dairy, animal health, feed, aquaculture and agri technology. Companies from Europe, Asia, the Middle East and South America filled the exhibition space, reflecting India’s rising position in the sector.

The event also hosted a strong conference programme, focusing on poultry advancements and developments in vaccines and biological solutions. Experts from leading organisations shared insights tailored to the evolving needs of Indian producers.

Major exhibitors included Big Dutchman, JBT Marel India and Venky's India among others. The exhibition showcased innovations in automation, animal health, precision farming and processing technologies designed for India’s unique production landscape.

A key highlight was the dairy conference, which brought together farmers, innovators and industry leaders. Discussions focused on India’s position in the global dairy sector and opportunities for collaboration, especially with Dutch partners.

Patrick van Rooij, Project Manager of VIV Select India, shares, "The response from the Indian industry to this first edition has been something we are genuinely proud of. Producers, integrators, technology providers and policymakers came together with a shared intent: to exchange, to learn, and to build. What we saw on this show floor gives us every confidence that this platform will grow into something of lasting value for the sector."

India’s livestock sector is evolving quickly, and the event aimed to support this shift by connecting the entire value chain. The partnership with PFI ensured that both local expertise and global innovation were brought together effectively.

Rajeevan Vattakat, VIV Worldwide representative in India happily says, “VIV Select India 2026 has exceeded all expectations and delivered a quality show which the Indian animal protein industry was looking for many years. There were quality visitors, an excellent atmosphere to discuss business opportunities and moreover, attendees from India and abroad.”

Looking ahead, the next edition is scheduled for April 2027 in New Delhi, building on a successful and promising debut.