
Visitors from New Zealand gained insight into the full range of technologies that will be on display at Agritechnica. (Image source: Adobe Stock)
Farming professionals from New Zealand got a preview of Agritechnica 2025, a prominent agricultural machinery trade fair, in Hamilton, New Zealand, as topics specific to the region's farming sector, including the Digital Farm Centre, which presents practical digital tools for efficient farm management, were highlighted
The four-day event hosted daily receptions with representatives from the EU, Germany and the New Zealand Ministry of Agriculture.
Visitors from New Zealand gained insight into the full range of technologies that will be on display at DLG's Agritechnica in Hanover, Germany, 9–15 November, covering all stages of the farming process—from tractors and tillage to sprayers, harvesters, and data-driven systems.
This year’s Agritechnica event introduces the new “7 Days – 7 Topics” concept, offering targeted programming for specific visitor groups such as family farms, large-scale operations, contractors, dealers, and international professionals.
Under the guiding theme “Touch Smart Efficiency,” Agritechnica 2025 will demonstrate how smart technologies can enhance productivity while supporting sustainable resource use. Visitors will have the opportunity to explore equipment and systems hands-on—from combine harvester interfaces to digital farm management tools.
New Zealand’s arable farmers are increasingly adopting digital technologies such as spatial soil mapping and variable rate irrigation to improve efficiency and yields. However, challenges such as rural connectivity and cost-benefit uncertainty remain. Agritechnica 2025 addresses these issues with practical solutions, including sensor networks, cloud-integrated platforms, and smart farming systems designed to operate in low-connectivity environments.