VIV Asia 2025 offers more than just exhibits as it delivers a dynamic and immersive experience with special zones and exclusive networking opportunities. (Image source: VNU)

VIV Asia 2025, the leading international trade exhibition for the animal protein production industry is set to return with its biggest edition yet from 12-14 March 2025 at IMPACT, Muang Thong Thani in Bangkok, Thailand

This flagship event is co-located with Meat Pro Asia dedicated for meat processing and packaging, and Horti Agri Next Asia, dedicated for advancements in horticulture and agriculture. Together, these three dynamic exhibitions create an unparalleled business and networking experience, covering the entire agrifood supply chain from seed to feed to food.

Drawing closer to the event, here’s a preview of what to expect at this year’s VIV Asia:

A strategic species-specific approach

With key themes such as disease management, biosecurity, and regenerative agriculture, VIV Asia 2025 will showcase the latest innovations and breakthroughs across four key animal protein sources: poultry, swine, aquaculture, and dairy. Attendees will gain first-hand insights into the most advanced developments in breeding, health, nutrition, and smart farming technologies, ensuring they stay ahead in this fast-evolving industry. Whether you're a producer, supplier, or investor, this is your chance to explore cutting-edge solutions tailored to your sector.

Agrifood digitalisation with AgriBITs

As another milestone for VIV Asia 2025, AgriBITs will be launching for the first time its two-day programme which features key sessions highlighting the latest breakthroughs in automation, biotechnology and AI solutions for the agrifood industry. From precision farming and smart feed technologies to data-driven production systems, AgriBITs is a solid platform for knowledge-sharing and network-building and a valuable opportunity for industry leaders to stay ahead of emerging technological trends.

Meat Pro Asia: The ultimate meat processing and packaging showcase

As a co-located event, Meat Pro Asia will bring together the latest solutions in meat processing, food safety, cold chain logistics, and automation. This specialised trade show is a must-attend for businesses seeking to optimise processing efficiency, meet global standards, and explore next-generation packaging technologies as it addresses consumer demand for quality, safety, and sustainability in the meat supply chain.

Panadda Kongma, vice president - Business at VNU Asia Pacific and Kerstin Horaczek, vice president - Technology Shows at Messe Frankfurt jointly express, “With the global reach of VIV worldwide and Messe Frankfurt’s network of food technology events, Meat Pro Asia 2025 is your gateway to innovation and success.”

Horti Agri Next Asia: Advancing sustainable agriculture and horticulture

In parallel with VIV Asia, Horti Agri Next Asia will focus on sustainable farming solutions, bringing forward key developments in controlled-environment agriculture, crop protection, vertical farming, and agri-tech. As global food security and climate resilience gain increasing importance, this event will spotlight breakthroughs that enhance productivity while reducing environmental impact. Whether you are looking for the latest in horticultural food production or drone technologies for smart agriculture, this exh ibition is your go-to destination. 

Exclusive features and special areas to elevate your experience

VIV Asia 2025 offers more than just exhibits as it delivers a dynamic and immersive experience with special zones and exclusive networking opportunities. At the heart of the event, VIV Square serves as the central hub for industry connections and knowledge. For more expert-led seminars, there’s the Food Tech Transition Square. Meanwhile, there are also networking events planned such as the VIV Asia Golf Connect 2025, Grand Networking Reception, the Networking Shrimp Cocktail, and Country of Honor Night, with some being exclusive, invitation-only gatherings for high-level business interactions. Additionally, the VIV Worldwide Booth in Hall 6 offers direct access to the global VIV network and team. Other noteworthy areas to visit are the Dutch Pavilion and the expanded CropTech - FeedTech hall areas.

Seamless experience with complimentary shuttle services and guided tours

To enhance visitor convenience, free shuttle services will be available to registered attendees, ensuring easy access from MRT Sirat to IMPACT Muang Thong Thani. Additionally, guided tours will provide curated insights, helping visitors navigate key innovations and maximise their time at the show. These tours cover five core areas: swine, poultry, aquaculture, food processing, and agriculture, with real-time translation services.

Looking forward to VIV Asia 2025, Birgit Horn, managing director at VNU Europe says, “This year’s edition of VIV Asia is fast becoming our biggest and most impactful event yet. This is where innovation, collaboration, and opportunity come together. We are truly excited to see the meaningful partnerships and connections that will emerge, reflecting the dedication and efforts of all participants.”

Join thousands of industry professionals, leaders, innovators, and decision-makers at VIV Asia 2025 from 12–14 March at IMPACT in Bangkok, Thailand and experience the future of agrifood unfold firsthand. Visitors can register at www.vivasia.nl or via this link before 11 March 2025 for free admission.

This landmark event will spotlight key discussions on animal health, sustainable food production, and alternative proteins, with industry leaders sharing insights on the latest advancements in poultry, swine, aquaculture, dairy, and agriculture. (Image source: VNU)

VIV Asia 2025, co-located with Meat Pro Asia and Horti Agri Next (HAN) Asia, will serve as a pivotal gathering for the global animal protein industry

This landmark event will spotlight key discussions on animal health, sustainable food production, and alternative proteins, with industry leaders sharing insights on the latest advancements in poultry, swine, aquaculture, dairy, and agriculture. From disease prevention to next-gen smart farming, VIV Asia 2025 will drive conversations that aim to positively impact the future of food production. To offer a glimpse of what’s ahead, VIV Asia has connected with a number of their association partners to highlight some of the most pressing industry topics.

Strengthening Disease Prevention and Biosecurity

Animal health remains a top priority across all sectors. With African Swine Fever (ASF) and Avian Influenza (AI) posing ongoing threats, experts emphasise the need for robust biosecurity measures and alternative health solutions.

Dr Metta Makhanon, president of the Thai Swine Veterinary Association (TSVA), highlights the importance of biosecurity protocols and alternatives to antibiotics to combat antimicrobial resistance. “This is dependent on how the veterinarian and producer can improve their biosecurity and find a way to use antimicrobialas well as alternatives to antimicrobial effectively. Each country do not have the same resolve and result. In Thailand, many farms succeed in this practice but still there are some farms that do not, so that remains a challenge in the industry,” she says.

Similarly, Dr Surapat Chandaeng, vice president of the Animal Health Business Development, adds, “Pig farmers still face ASF due to the lack of effective vaccines and at the same time, shrimps face complicated diseases.” He also underscores AI risks in poultry farming due to migratory birds and therefore calls for enhanced monitoring and vaccination strategies.

Smart Farming and AI-Driven Efficiency

Technology is revolutionising farm management, with artificial intelligence (AI), automation, and precision agriculture becoming key tools for optimising productivity. AI-powered monitoring systems in poultry and swine farming are improving disease detection, feed efficiency, and environmental control.

For aquaculture, Fabrizio Caruso, Aquaculture technical specialist at Vetagro highlights the role of advanced feed additives and molecular research in improving fish and shrimp health. He also hopes to share more at the Aquatic Conference slated for 11 March, one day before the official opening of VIV Asia 2025, and says, “During my talk, I’ll be exploring new ways to support the aquaculture farmers in their daily challenges by the use of new molecules to incorporate in the everyday feed, therefore attendees can expect innovation and hands-on data from our worldwide experiences.”

Continuing the conversation on the aquatic sector, Clara Trullàs, product manager - Aquaculture at Tanin Sevnica and also a resource speaker at the Aquatic Conference, shares, “It is always a pleasure for us to attend VIV Asia and be present in the Aquatic Conference. I think it is an optimal way to be updated regarding the issues the aquaculture industry is facing, the challenges that are coming, and all the innovations that are currently available. I feel like the aquaculture industry always has an open door for new solutions and allows us to be creative and to always go further.”

Sustainable Food Production and Alternative Proteins

The shift towards sustainability is reshaping consumer preferences and production strategies. As the demand for alternative proteins grows, plant-based meat and other protein substitutes are gaining traction.

Francine Sayoc, executive director of The Asia and Pacific Seed Association (APSA), notes that new breeding technologies, including genome editing, are enhancing crop resilience, improving nutrition, and reducing environmental impact. Sustainable feed ingredients and innovative protein sources are also crucial in reducing the carbon footprint of animal agriculture.

Stating how partnership and effective policies are crucial to responding to industry challenges, Sayoc remarks, “Our challenge as an industry is to demonstrate to policymakers and regulators why we need their collaboration and support in creating a policy environment that is consistent, predictable, and science-based. We also need to partner up with the value chain in order to put seed more centrally in food security and sustainability efforts.”

To discover more about this key topic, “Attendees at HAN Asia 2025 can expect a lively conversation between the seed sector, farmers, food processing, retail, and other actors in the food value chain. We will show the interconnectedness from seed to food, and find synergies towards achieving more resilient food systems,” Sayoc adds.

Meeting Global Trade and Compliance Standards

With increasing emphasis on international trade, the livestock industry must align with global safety and quality standards. Thailand’s swine sector is pushing for compliance with GMP, GAP, GDP, and HACCP to enhance export potential.

As per Dr Makhanon, “A key trend to watch out for in the swine sector is how to process the compartment of swine production and processing for the international trade. Because we produce more than we use, more than our demand. So we have oversupply. Then we would like to be the export country. So the international standards as GMP, GAP, GDP, HACCP have to be in practice from farm to the processing and we hope that it will be successful soon.”

She also stresses that farmers and producers must adapt to these standards to remain competitive in the global market. Standardization efforts across all sectors will be crucial in ensuring product safety, sustainability, and profitability.

As the livestock, aquaculture, dairy, and agriculture industries evolve, VIV Asia 2025 stands as a beacon of innovation and progress. This is where pioneering ideas meet practical solutions, where global experts converge to exchange knowledge, and where businesses gain the insights they need to thrive in an ever-changing landscape.

From groundbreaking research to hands-on applications, attendees will learn directly from industry leaders, discover new technologies, and network with peers who together are driving the agrifood sector forward. Whether you’re a farmer, researcher, policymaker, or an agribusiness professional, VIV Asia 2025 is the most comprehensive platform to be equipped and empowered, enabling all to build agility and efficiently respond to the industry challenges.

Don’t miss VIV Asia, Meat Pro Asia, and Horti Agri Next Asia 2025 from 12–14 March 2025, at IMPACT, Bangkok, Thailand! Visitors can register at www.vivasia.nl or via this linkbefore 11 March 2025 for free admission.

Aboitiz Foods’ presence at VIV Asia 2025 underscores its continued commitment to delivering high-quality, sustainable solutions that nourish the future. (Image source: Aboitiz Foods)

This year, Aboitiz Foods, a leading player in animal nutrition and food production has decided to debut at the upcoming VIV Asia 2025, scheduled to take place from 12-14 March in the vibrant city of Bangkok, Thailand

Popularly known as the largest and most comprehensive feed-to-food event in the Asia, VIV Asia 2025 will bring together global market leaders, regional key players, and industry experts from sectors such as animal husbandry, feed, animal health, and food processing.

Dedicated to innovating and integrating solutions that enhance efficiency, quality, and sustainability throughout the livestock and food value chain, Aboitiz Foods’ presence at VIV Asia 2025 underscores its continued commitment to delivering high-quality, sustainable solutions that nourish the future. Through its participation, the company aims to showcase its expertise, connect with industry leaders, and explore opportunities that drive the future of food production in Asia.

NOVUS experts will provide insights into the biological and economic impacts of milk fat depression. (Image source: NOVUS)

To support the dairy industry with the widespread challenge of milk fat depression, NOVUS is hosting a webinar series on milk fat depression awareness

The two-part educational initiative focuses on identifying this challenge and the causes behind it, along with providing actionable solutions to improve milk fat production and farm profitability. NOVUS experts will provide insights into the biological and economic impacts of milk fat depression, helping webinar participants to gain practical knowledge on identifying the issue in individual cows and herds, along with strategies to mitigate its effects.

“Milk fat depression is a multi-faceted challenge that significantly impacts dairy operations, particularly where farming conditions play a role,” said NOVUS expert, Edwin Westreicher. “Our goal with this webinar series is to empower producers and nutritionists with science-backed strategies to recognise and address this challenge effectively, helping them maximise both productivity and profitability.”

Another expert, Hannah Tucker highlighted that milk fat depression not only impacts profits, but can also disrupt the sustainability goals of modern dairy farms. “By offering actionable insights and reliable solutions, we aim to support producers in overcoming these challenges and achieving long-term success,” said Tucker.

The first two webinars titled: ‘Milk Fat Depression: What It Is and Why It Matters’ and ‘Is Milk Fat Depression Impacting Your Profits?’ are scheduled to take place on 13 March and 24 April 2025 respectively. 

To register for these free-to-attend webinars, visit: https://novusint.co/MilkFat

VIV Asia 2025, the premier international trade show for the animal protein production and processing industry is set to return in March this year. (Image source: VNU Europe)

With over 150 curated sessions led by 300 industry experts, VIV Asia 2025 provides an unparalleled platform for knowledge building and networking

VIV Asia 2025, the premier international trade show for the animal protein production and processing industry is set to return this year in co-location with Meat Pro Asia and Horti Agri Next (HAN) Asia, with an expanded focus on sustainable solutions. This year’s edition will feature a series of high-level seminars that will address pressing challenges in modern livestock production, including disease prevention, regenerative agriculture, and biosecurity. These seminars will provide a platform for in-depth discussions, knowledge-sharing, and collaboration among industry professionals, all with the shared goal of shaping the future of animal farming.

150 seminars, 300 industry experts

With over 150 curated sessions led by 300 industry experts, a major emphasis of VIV Asia 2025 will be on disease prevention and biosecurity, where speakers will present cutting-edge strategies for controlling infectious diseases, mitigating risks, and enhancing farm biosecurity to ensure resilient livestock production. The seminars will offer insights into the latest scientific developments, policy frameworks, and technological innovations designed to protect animal health and minimise the risk of disease outbreaks.

Another key focus will be on regenerative agriculture within animal farming, with thought leaders exploring sustainable farming practices that enhance soil health, foster biodiversity, and optimize resource efficiency. Discussions will highlight the economic and environmental benefits of regenerative approaches, along with real-world case studies that demonstrate their effectiveness.

Smart tech and alternative protein

The role of smart technologies and precision farming in advancing livestock management will also take center stage. Industry leaders will delve into the transformative impact of artificial intelligence, the Internet of Things (IoT), and automation in improving productivity, optimising resource use, and reducing environmental impact. Attendees will gain valuable insights into how these innovations can be integrated into existing farming systems to drive efficiency and sustainability.  

Feed innovation and alternative protein sources will be another critical topic, with a focus on the latest developments in animal nutrition. Experts will examine alternative feed sources that not only enhance sustainability but also improve animal health and productivity. The discussion will cover advances in feed formulation, nutrient efficiency, and novel protein alternatives.

Conference highlights to watch out for

Poultry Sessions take center stage, offering highly sought-after insights into industry developments. Experts will discuss key trends, technological advancements, and market patterns, alongside critical updates on the fight against avian influenza. Dedicated sessions will also explore trade opportunities, current market challenges, and strategies for success. Session highlights include: International Poultry China Forum – Featuring speakers from Rabobank and China Agricultural University on 11 March and The first World Native Poultry Conference – Organised and hosted by the World Poultry Science Association (WPSA) on 12 March.

Attendees can also watch out for these key talks lined up at VIV Asia 2025, and plan their schedules accordingly to avoid missing any of the sessions on high demand: Aquatic Conference, AgriBITs, Shaping the Future of Local Dairy Markets, Biotechnology Innovation for Health Promotion and Sustainability Improvement in Animal Farming, and Smart Insect-Driven Feed Solutions for Sustainable Agriculture, among many others! More details regarding the specific locations, dates, and times can be found on the VIV Asia website under the Conference Programme section.

Birgit Horn, managing director at VNU Europe shares, “VIV Asia 2025 represents a critical opportunity for industry stakeholders to access the latest knowledge, exchange ideas, and collaborate on innovative solutions that will shape the future of animal farming. These high-level seminars and conferences will provide an unparalleled platform for discussing the challenges and opportunities that lie ahead, ultimately contributing to a more sustainable and resilient industry.”

Onsite registration costs €15 or THB 600. Register online for **Free Admission** before 11 March at: www.vivasia.nl / www.meatpro-asia.com / www.hortiagrinext-asia.com