In The Spotlight
Hortiflorexpo IPM Beijing 2026 took place at the China International Exhibition Center in Shunyi, Beijing, bringing together the international horticulture community for a major industry gathering
The event served as a key meeting point for professionals in the green sector across Asia and beyond, featuring around 700 exhibitors from 20 countries spread across 50,000 square metres in three large halls.
Countries such as Finland, India, Sri Lanka, Latvia, the Netherlands and Germany were among the participants, highlighting the global reach of the exhibition. Strong international involvement reinforced the event’s importance as a central platform for horticultural trade and collaboration in the Asian market. National pavilions from Germany and the Netherlands played a major role in presenting leading companies from those countries, helping to strengthen their visibility and influence within the industry.
The German participation was coordinated by Messe Essen on behalf of the Federal Ministry of Food and Agriculture, with support from IPM ESSEN. This presence helped further expand global networks and strengthened connections between international horticultural markets, particularly between Europe and Asia.
Beyond its role as a trade exhibition, Hortiflorexpo IPM Beijing 2026 also functioned as an important business and networking platform. It brought together decision makers, experts and innovators from across the horticultural value chain, encouraging collaboration, knowledge sharing and the development of new business partnerships.
A wide ranging supporting programme ran alongside the exhibition, focusing on key trends shaping the future of the industry. Discussions covered developments in e commerce, advancements in production methods and innovations in greenhouse technology. Attention was also given to new plant varieties, improvements in seed development and evolving trends in garden and landscape design.
International exchange sessions helped deepen cooperation between China and Europe, while offering insights into shared challenges and opportunities in the sector. One of the standout features of the programme was the floristry showcase “Among Flowers – Myriad Phenomena”, which highlighted creative floral design concepts and emerging trends, giving visitors a closer look at modern floristry practices.
Farmers and industry experts will gather from 16 to 18 June 2026 at the International Crop Production Centre in Bernburg, Germany, for the DLG Feldtage event, one of Europe’s most important outdoor exhibitions for crop production
Organised by the German Agricultural Society, the event will focus on practical crop protection strategies that support long term productivity and resilience in arable farming.
Agriculture is entering a challenging phase. The rise in resistant weeds and pests, combined with the steady loss of key chemical solutions, is forcing farmers to rethink how they manage their fields. Traditional reliance on herbicides, fungicides, and insecticides is no longer enough. Instead, a more balanced approach is needed, where chemical tools are used carefully alongside agronomic practices such as crop rotation, soil care, and precise farming techniques.
For many years, chemical crop protection helped deliver consistent and high yields, particularly in intensive farming systems. However, these systems have also contributed to today’s issues. Limited crop diversity and repeated use of similar treatments have encouraged resistance, especially in grass weeds like blackgrass. At the same time, regulatory restrictions in Europe have reduced the number of available active substances, leaving farmers with fewer options to control pests effectively.
As a result, agronomic methods are becoming central to crop management once again. Farmers are increasingly adopting flexible cultivation techniques, improving seedbed preparation, and adjusting sowing times to manage weed pressure. Crop rotation is proving to be a powerful tool, as introducing different crops helps break pest cycles and reduce reliance on chemical inputs. Selecting strong, competitive varieties further supports this effort by naturally suppressing weed growth.
DLG Feldtage 2026 will bring these ideas to life through live field demonstrations and expert led sessions. With around 300 exhibitors and a wide technical programme, visitors will have the chance to see modern equipment, innovative systems, and practical solutions in action. The event will also feature interactive formats such as short talks and consultation sessions, offering clear and useful guidance for everyday farming decisions.
Beyond current practices, the event will also look ahead. Topics such as digital decision tools, smart spraying, robotics, and artificial intelligence will be explored in detail. By creating space for open discussion and knowledge sharing, the event aims to equip farmers with the tools and confidence needed to face future challenges while maintaining efficient and sustainable production.
Across Asia, poultry producers have been steadily moving towards more advanced systems, with gender sorting becoming an essential part of modern hatchery operations
Traditionally done by hand, this process has long supported export requirements, where uniformity and precise weight standards are critical. However, the industry is now facing growing pressure due to labour shortages and uneven manual accuracy.
In response, Ceva Santé Animale has expanded the use of its Genesys solution across the region. Designed for today’s high demand hatcheries, Genesys offers a reliable way to automate gender sorting while improving consistency and efficiency. Its ability to integrate smoothly into existing systems and handle large scale production makes it particularly suited to Asian markets.
Accurate gender sorting brings clear advantages. Since male and female broilers grow at different rates, separating them early allows farmers to fine tune feeding plans and manage processing schedules more effectively. This leads to better flock uniformity, improved processing outcomes, and reduced waste across the value chain.
The growing importance of this technology was evident during the Gender Sorting Symposium held in Singapore on 24 and 25 March 2026. The event brought together hatchery managers, farm operators, nutrition experts, and processing specialists, all focused on improving performance in poultry production. Discussions highlighted how precise sorting at the hatchery stage can influence everything from animal welfare to final product quality.
Genesys stood out during the event for its dependable performance at industrial scale. It was recognised for delivering consistent results, supporting efficient workflows, and helping producers reduce losses while improving sustainability. These qualities have positioned it as a trusted option for hatcheries aiming to modernise their operations.
The overall message from the region is clear. Asian poultry producers are embracing smarter and more predictable systems to meet rising demand and stricter standards. With continued adoption of technologies like Genesys, the industry is moving towards a more efficient and sustainable future.
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HSW ECO MATIC® 6ml _ 10ml (for injection, oral and pour-on application)
FeedTech Expo 2023
Venue:
Auto Cluster Exhibition Centre
India
Dates:
27-29 October 2023
Website:
https://west.feedtechexpo.com/
Researchers in South Korea have introduced two eye catching varieties of the prickly pear cactus, marking a fresh step in the country’s plant breeding efforts.
Developed by the Gyeonggi do Agricultural Research and Extension Services, the new varieties named ‘Dual Label’ and ‘Gold Label’ are set to enter the market this year.
The prickly pear cactus, originally from the tropical rainforests of Brazil, is known for its ability to grow on trees or rocks and for blooming even during the winter season. This makes it especially appealing as an ornamental plant.
The newly developed ‘Dual Label’ variety stands out for its unique flower pattern. Each bloom displays three colours at once, with pink on the outer edges of the petals, yellow in the middle, and white at the centre. This striking contrast sets it apart from traditional single coloured varieties and is expected to attract strong interest from buyers looking for something different.
Meanwhile, ‘Gold Label’ offers a more subtle but equally appealing look. Its flowers carry a soft golden shade with a balanced and uniform shape. Trials carried out on farms have shown that this variety performs consistently, with stable colouring and reliable blooming. These qualities make it well suited for indoor decoration and as a thoughtful gift option.
Both varieties are expected to support the growth of locally developed plants in a market that has long depended on imports. By introducing home grown options, researchers hope to strengthen the domestic industry and offer more choices to consumers.
The development of these varieties is the result of several years of focused work. The research team has spent between five and ten years selecting genetic materials and studying flower colour and shape to better match market demand. This careful approach has helped create plants that are not only attractive but also commercially viable.
Jung Yun-kyung, Director of the Cactus and Succulent Research Institute at the Gyeonggi-do Agricultural Research and Extension Services, said, “We will continue to develop varieties suited to domestic cultivation conditions and strengthen data-driven breeding to lead the development of new floral varieties.”
Poultry is steadily becoming the most dynamic segment in the global animal protein trade, driven by rising demand, shifting consumption patterns, and expanding production.
According to the latest report from the US Department of Agriculture, changes in supply and trade flows are reshaping the global poultry market, with Asia playing a central role.
China is at the forefront of this transformation. Its poultry production is expected to reach 17.3 million tonnes in 2026, overtaking Brazil and closing the gap with the United States. This growth has been supported by large scale integrated farming, increased breeding stock, and continued government backing. While production is rising quickly, domestic consumption remains relatively moderate, encouraging producers to look outward.
As a result, China is expanding its presence in export markets. Shipments are forecast to reach 1.4 million tonnes in 2026, nearly three times the level seen in 2020. Having become a net exporter in 2024, the country is steadily increasing its share of global trade. At the same time, its traditional markets such as Japan and Hong Kong are no longer as dominant, making way for emerging buyers across Southeast and Central Asia.
Countries like the Philippines, Cambodia, and Malaysia are now key destinations. Demand in these regions is growing rapidly, largely due to affordability and changing diets. Newer markets such as Kyrgyzstan, Russia, Afghanistan, and Iraq are also contributing to this expansion, showing how far China’s reach now extends.
There has also been a noticeable shift in the type of products exported. Frozen cuts and whole birds are becoming more common, replacing processed items. This aligns with demand in developing markets where lower priced and simpler products are preferred.
Despite its growth, China faces barriers in several major markets, including Europe and parts of the Middle East. This means competition with established exporters like Brazil and Thailand is intensifying, particularly in price sensitive economies.
Overall, poultry is becoming a key driver of protein consumption across Asia. As demand continues to rise, the region is set to play an even bigger role in shaping the future of global trade.
The redesigned New Holland T7 Standard Wheelbase tractor, now available in the new Dynamic Blue colour. (Image credit: New Holland)
New Holland has given its T7 Standard Wheelbase tractor range a thorough rethink, and the result is a machine that feels genuinely fresh from the ground up.
Covering the 180 to 225hp bracket, the updated lineup brings a sharper look, smarter technology and some meaningful mechanical changes that will matter to anyone spending long days behind the wheel.
"We've completely reimagined the key design features of the T7 Standard Wheelbase tractor range," says New Holland Standard Wheelbase Global Product Manager, Manfred Pfleger. "Significant upgrades include a new cab design, a new operator interface and armrest, and a more compact front end, core for a tractor range that competes in an important sector of the market with a broad customer base. The redesigned suspension delivers greater comfort and control, and complements the light weight, high-capacity design of this range to boost productivity and performance."
One of the standout changes is the new front axle, offered in standard or heavy duty form, with dual accumulators delivering a noticeably smoother ride. Combined with a redesigned bonnet and a new axle support, the turning circle has been slashed by 17%, dropping from 14.3 metres down to 11.4 metres. That kind of improvement makes headland manoeuvring far less of a chore.
Under the new sloping bonnet sits a Stage V FPT NEF 6.7 litre engine, now reaching peak power at just 1,500rpm to keep fuel consumption and noise in check. Service intervals stretch to 750 hours, and diesel capacity has grown to 350 litres. The T7.225 with Dynamic Command transmission recently posted best-in-class fuel efficiency at the German DLG test centre, consuming just 243g/kWh.
Inside the cab, the new SideWinder armrest puts everything within easy reach, with the option to specify the IntelliView 12 touchscreen, electronic remote valves and a refined CommandGrip multifunction handle. Cab space has grown, climate control is improved and storage has been expanded throughout.
All models come with connectivity included as standard, supporting remote dealer monitoring and data driven efficiency. The range also debuts New Holland's striking new Dynamic Blue colour scheme, which will roll out across future models.
Orbia Netafim and Amazon India Launch Water Saving Drip Irrigation Projects Across Bengaluru and Hyderabad. (Image credit: Netafirm)
A new partnership between Orbia Netafim and Amazon India is set to deliver significant water savings through large scale drip irrigation projects across key agricultural regions in India.
The collaboration will help save nearly 325 million litres of water every year while supporting more than 110 independent farmers in the agricultural belts surrounding Bengaluru and Hyderabad.
Announced on 27 February 2026 in Tel Aviv and Bengaluru, the initiative focuses on improving irrigation practices and addressing growing concerns around water security in these rapidly expanding urban regions. The programme will introduce modern drip irrigation systems across 80 hectares of farmland in western Bengaluru and 40 hectares in northern Hyderabad.
In Bengaluru, farms currently growing gourds and tomatoes will transition from traditional flood irrigation methods to more efficient drip irrigation systems. Around 70 independent farmers are expected to benefit from this shift. The change is projected to save approximately 175 million litres of water each year while maintaining crop productivity and improving irrigation efficiency.
In Hyderabad, a similar transition will take place across 40 hectares of maize and vegetable farms, benefiting roughly 40 farmers. The project is expected to conserve about 150 million litres of water annually in the region.
The initiative also contributes to Amazon’s wider environmental commitments. By supporting improved irrigation methods, the company is working towards its goal of becoming water positive in India by 2027. This means returning more water to communities than is used in its direct operations.
Abhinav Singh, Vice President of Operations, Amazon India and Australia, said: "This initiative focuses on practical solutions that make a measurable difference on the ground, helping farmers improve the efficiency of their irrigation systems while contributing to water security in water-stressed regions. We're committed to such collaborations as part of effort to support responsible water use in India”.
Water resources in both Bengaluru and Hyderabad have come under increasing pressure in recent years. In Bengaluru, participating farms rely on water sources linked to the TG Halli Reservoir, which also supplies several residential areas, commercial districts and Amazon facilities across west and north Bengaluru. In Hyderabad, farmers draw water connected to the Kondapochamma Sagar reservoir, an important part of the Kaleshwaram Lift Irrigation Scheme.
Drip irrigation delivers water directly to the root zone of crops in measured amounts. This method reduces evaporation, runoff and unnecessary water use, which is especially important in regions experiencing irregular rainfall and declining groundwater levels.
“We are proud to collaborate with Amazon on this important initiative, which demonstrates how precision irrigation can deliver real impact for farmers and communities alike,” said Max Moldavsky, Director of Innovation and Climate Solutions, Orbia Netafim. “By helping farmers transition to drip irrigation, we are improving water efficiency, strengthening livelihoods, and contributing to broader water security efforts. This project reflects Orbia Netafim’s long-standing global commitment to water stewardship and climate-resilient agriculture.”
This marks the first collaboration between Amazon India and Orbia Netafim focused on urban water challenges in India’s fast growing cities. Building on previous irrigation modernisation projects in Karnataka, including the Ramthal Community Irrigation Project, Orbia Netafim continues to promote practical and scalable solutions that improve water management while supporting both farming communities and urban water security.

