Seibu Kaihatsu Nosan Co., Ltd., Sumitomo Corporation, and Sumitomo Corporation Tohoku Co., Ltd. have announced a strategic partnership aimed at enhancing sustainable agricultural practices and revitalising regional farming in Japan’s Tohoku region

This alliance focuses on improving food production, supporting local farmers, and promoting the use of smart farming technologies. The collaboration will focus on four key areas:

The first project aims to improve productivity and efficiency in agriculture by introducing smart farming technologies. These technologies, which include IoT-based work tracking, automated machinery, and agricultural drones, will be showcased through demonstrations to farmers across Tohoku. The goal is to help farmers achieve stable food production by adopting these innovations.

This initiative focuses on supporting farmers with consulting services and training programmes. The companies will collect and analyse data from farm machinery and smartphones to help improve operational efficiency. By leveraging their expertise in farmland management, they aim to sustain and grow regional agriculture, even in the face of a declining and ageing farming population.

The third project will work on enhancing the agricultural supply chain. By linking producer data with food processing and distribution companies, the alliance will help farmers better manage market fluctuations and improve product quality. The project also includes support for post-harvest activities such as sorting and drying, which will benefit producers and the entire distribution network in the region.

The fourth area of focus involves the adoption of environmentally sustainable farming practices. The partners will demonstrate and promote the use of eco-friendly agricultural inputs and cultivation systems, with an emphasis on reducing environmental impact. They also plan to explore the practical application of a carbon credit programme to further boost sustainability.

Japan’s agricultural industry is facing a critical challenge, with the number of farmers halving in the last 20 years. In 2023, the average age of Japanese farmers stood at 69. Additionally, nearly 10% of Japan’s farmland is abandoned, with over 420,000 hectares left unused.

Seibu Kaihatsu Nosan, one of Japan’s largest agricultural corporations, manages about 1,000 hectares of farmland and has already been leveraging smart technologies for more efficient farming. By offering services such as spraying, harvesting, and drying on behalf of neighbouring farmers, the company is helping maintain the vibrancy of regional agriculture.

This new partnership builds on previous efforts between the three companies to test and promote digital technologies that improve productivity. Their expanded collaboration aims to address the pressing issues facing agriculture in Tohoku, driving both technological innovation and regional revitalisation.

The poultry farming equipment market is expected to grow steadily over the next decade, rising from a value of US$4.0bn in 2025 to around US$7.1bn by 2035

This reflects a CAGR of 6.0%, driven by increased global demand for efficient, scalable, and sustainable poultry production systems.

As demand for poultry-based protein grows, both developed and developing markets are investing in smarter and more automated systems. Manufacturers are increasingly focusing on solutions that improve feed efficiency, water conservation, hygiene, and biosecurity. The integration of intelligent technologies, such as IoT-enabled monitoring and predictive maintenance, is playing a key role in transforming poultry operations.

In particular, the watering and feeding systems segment is set to dominate the market by product type, accounting for 22.5% of the market share in 2025. These systems are vital for flock health and are now widely adopted in both broiler and layer production. Advanced features like sensor-based regulation and adjustable flow have helped farms reduce waste, cut labour costs, and improve biosecurity.

The chicken segment continues to lead by poultry type, with a projected market share of 65.0% in 2025. Chicken farming remains popular globally due to its fast production cycles, low input costs, and high efficiency. Equipment manufacturers are tailoring solutions to meet the specific needs of chicken farms, especially in export-driven and urban markets. Vertical integration and demand for traceable, high-quality poultry products are also fuelling investment in standardised, scalable equipment for chicken production.

By mode of operation, automatic systems are expected to take the lead, holding a 48.0% share in 2025. Automation is increasingly essential to manage labour shortages, enhance precision, and meet hygiene and welfare standards. Automatic feeding, egg collection, climate control, and waste management systems are now core to modern poultry farms. Integration with digital platforms and data analytics tools further boosts their value in achieving consistent performance and compliance.

Government initiatives in emerging economies are also contributing to market expansion, particularly in Asia-Pacific, Latin America, and Africa. These initiatives support local farming enterprises and promote automation for increased productivity. At the same time, developed countries are focusing on next-generation farming systems that balance output with sustainability and welfare.

As consumer awareness grows around food safety, animal welfare, and environmental impact, the trend towards cage-free systems and eco-friendly equipment is gaining momentum. With ongoing innovation and rising global demand for poultry products, the poultry farming equipment market is well-positioned for continued expansion.

 CLAAS and Razor Tracking have formed a strategic partnership to enhance farm equipment management and support vehicle tracking

This collaboration integrates their platforms, offering users the ability to monitor and track their assets across both Razor Tracking and CLAAS Connect platforms.

The integration allows farmers to view their equipment, service vehicles, and non-powered assets in real-time. Razor Tracking devices not only provide GPS location but also offer valuable insights such as vehicle VIN, fuel levels, operating hours, engine status, location history, heading, weather overlays, and speed. This comprehensive data ensures better visibility, helping farmers ensure crew members are working in the correct fields and making deliveries to the right locations, ultimately improving operational transparency.

Eric Raby, Senior Vice President of CLAAS Americas, highlighted the importance of smart logistics in modern agriculture. “Knowledge is power. Nowhere is that more evident than on a modern farm where smart logistics and equipment tracking are crucial for saving both time and money,” he said. This partnership seeks to streamline fleet management, extending its capabilities beyond CLAAS equipment, offering a robust solution to optimise farming operations.

Eric Mauch, Managing Partner of Razor Tracking, also emphasised the value of the partnership. “We’re proud to be a GPS Telematics integration partner with CLAAS in North America,” he stated. “This partnership combines our advanced GPS tracking technology with our deep roots in agriculture, allowing customers to seamlessly monitor and manage all of their equipment across multiple farm locations from one powerful platform.”

By merging the strengths of both companies, this integration aims to provide farmers with a more efficient and transparent way to manage their fleets, improving decision-making and overall farm productivity. With the combined power of Razor Tracking's telematics technology and CLAAS' expertise, the partnership offers a holistic solution for equipment tracking and fleet management in the agricultural sector.

The SoLAR project, funded by the Swiss Agency for Development and Cooperation (SDC), is entering its second phase, aiming to deepen agricultural resilience and climate transformation in smallholder farming

Launched by the International Water Management Institute (IWMI), the initiative runs from July 2025 to December 2029 and expands its geographical and thematic focus, now incorporating Ethiopia and Kenya, while continuing its work in Bangladesh, India, Nepal, and Pakistan. Building on the success of its first phase (2019–2024), SoLAR looks to scale solar energy solutions for agriculture and position them as a replicable and scalable model for climate-resilient agriculture across the Global South.

In its first phase, SoLAR focused on generating evidence, piloting innovative financing models, and influencing policy to integrate solar-powered irrigation systems (SIPs). These solar pumps have proven effective in mitigating climate impacts by replacing diesel pumps and promoting sustainable groundwater usage. “Across the four South Asian countries, we have seen promising steps toward scaling solar irrigation sustainably and inclusively,” said Darshini Ravindranath, Project Lead and Research Group Leader at IWMI. The project has helped governments in Bangladesh and India integrate solar irrigation into national strategies, while in Nepal, it led to a significant policy shift, including revised subsidy criteria supporting women farmers and smallholders.

Key outcomes include the promotion of gender-sensitive policies, innovative financing such as micro-financing and grants, and the adoption of solar irrigation systems that reduce carbon emissions, conserve groundwater, and support high-value crops. IWMI’s work also extended to grid-connected solar irrigation in Nepal, enabling farmers to sell surplus energy, providing them with additional income streams while promoting responsible groundwater use.

In phase two, SoLAR will expand its reach to East Africa, focusing on scaling solar-powered solutions for irrigation, cooling, and processing. With Kenya and Ethiopia facing climate and energy challenges, the project sees solar technology as a transformative tool for boosting year-round agricultural production and enhancing food security. Muluken Elias Adamseged, Deputy Country Representative at IWMI in Ethiopia, remarked, “Scaling solar-powered irrigation, cooling, and processing can boost year-round production, cut losses and costs, and enhance food security.”

The second phase aims to drive an integrated approach with evidence-based policy design, accelerated funding for solar adoption, enhanced capacity building, and the establishment of Living Labs to test solar solutions in diverse settings. The program will directly benefit smallholder farmers in India, Bangladesh, Kenya, and Ethiopia by improving water and energy security, reducing emissions, and enhancing resilience to climate risks, according to Philippe Sas, Head of Cooperation for SDC in India.