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Natasha Hall as Vice President VIV Worldwide. (Image credit: VIV WORLD)

Poultry

Royal Dutch Jaarbeurs | VNU Group has announced the appointment of Natasha Hall as Vice President VIV Worldwide, marking an important step in strengthening the organisation’s global VIV agrifood portfolio.

The appointment comes at a significant moment as preparations intensify for VIV Europe, scheduled to take place from 2 to 4 June 2026 at Koninklijke Jaarbeurs in Utrecht. The event will celebrate its 25th edition this year. At the same time, the organisation is also preparing for the launch of VIV Select India, which will be held from 22 to 24 April in New Delhi.

Natasha’s new position reflects the organisation’s growing international focus. Jeroen van Hooff, President and CEO of Royal Dutch Jaarbeurs, said, "From the very start of her time at Jaarbeurs in 2025, Natasha has made a clear mark on the development of VIV Asia, where her international work experience and strategic vision contributed to growth, positioning and market connection. Her new role sets her up for the next step within the organisation and for further developing VIV as a globally leading B2B platform for the poultry and livestock sector."

As Vice President VIV Worldwide, Hall will oversee the entire global VIV portfolio across Asia, Africa, Europe and the Middle East and Africa region. Her responsibilities include the international VIV trade shows as well as VIV Connect and the VIV Trade Forums. The role will focus on expanding the worldwide network of exhibitors, visitors and partners while also strengthening the global presence and unity of the VIV brand.

Hall brings extensive international experience to the role, having spent more than a decade working in the exhibition and events industry in Dubai. "I see VIV as a unique global platform that brings together the entire feed-to-food chain, and I consider that integrated approach to be an important differentiating strength," said Natasha.

Her appointment comes during a landmark year for VIV. VIV Europe 2026 will not only celebrate its 25th edition but will also introduce a shift to a biennial schedule from 2028. "VIV Europe has grown into a reliable and forward-looking platform where strategy, technology and business come together. The anniversary edition in June will once again bring hundreds of international exhibitors and thousands of professionals from the global feed-to-food chain to Utrecht — a recognised hub for agrifood innovation, science and sustainable chain development."

Orbia Netafim and Amazon India Launch Water Saving Drip Irrigation Projects Across Bengaluru and Hyderabad. (Image credit: Netafirm)

Water & Irrigation

A new partnership between Orbia Netafim and Amazon India is set to deliver significant water savings through large scale drip irrigation projects across key agricultural regions in India.

The collaboration will help save nearly 325 million litres of water every year while supporting more than 110 independent farmers in the agricultural belts surrounding Bengaluru and Hyderabad.

Announced on 27 February 2026 in Tel Aviv and Bengaluru, the initiative focuses on improving irrigation practices and addressing growing concerns around water security in these rapidly expanding urban regions. The programme will introduce modern drip irrigation systems across 80 hectares of farmland in western Bengaluru and 40 hectares in northern Hyderabad.

In Bengaluru, farms currently growing gourds and tomatoes will transition from traditional flood irrigation methods to more efficient drip irrigation systems. Around 70 independent farmers are expected to benefit from this shift. The change is projected to save approximately 175 million litres of water each year while maintaining crop productivity and improving irrigation efficiency.

In Hyderabad, a similar transition will take place across 40 hectares of maize and vegetable farms, benefiting roughly 40 farmers. The project is expected to conserve about 150 million litres of water annually in the region.

The initiative also contributes to Amazon’s wider environmental commitments. By supporting improved irrigation methods, the company is working towards its goal of becoming water positive in India by 2027. This means returning more water to communities than is used in its direct operations.

Abhinav Singh, Vice President of Operations, Amazon India and Australia, said: "This initiative focuses on practical solutions that make a measurable difference on the ground, helping farmers improve the efficiency of their irrigation systems while contributing to water security in water-stressed regions. We're committed to such collaborations as part of effort to support responsible water use in India”.

Water resources in both Bengaluru and Hyderabad have come under increasing pressure in recent years. In Bengaluru, participating farms rely on water sources linked to the TG Halli Reservoir, which also supplies several residential areas, commercial districts and Amazon facilities across west and north Bengaluru. In Hyderabad, farmers draw water connected to the Kondapochamma Sagar reservoir, an important part of the Kaleshwaram Lift Irrigation Scheme.

Drip irrigation delivers water directly to the root zone of crops in measured amounts. This method reduces evaporation, runoff and unnecessary water use, which is especially important in regions experiencing irregular rainfall and declining groundwater levels.

“We are proud to collaborate with Amazon on this important initiative, which demonstrates how precision irrigation can deliver real impact for farmers and communities alike,” said Max Moldavsky, Director of Innovation and Climate Solutions, Orbia Netafim. “By helping farmers transition to drip irrigation, we are improving water efficiency, strengthening livelihoods, and contributing to broader water security efforts. This project reflects Orbia Netafim’s long-standing global commitment to water stewardship and climate-resilient agriculture.”

This marks the first collaboration between Amazon India and Orbia Netafim focused on urban water challenges in India’s fast growing cities. Building on previous irrigation modernisation projects in Karnataka, including the Ramthal Community Irrigation Project, Orbia Netafim continues to promote practical and scalable solutions that improve water management while supporting both farming communities and urban water security.

HortEx 2026 set the stage for the future of farming. (Image credit: HortEx)

Event News

From 20 to 22 May 2026, AGRITECHNICA ASIA and HortEx will gather the global farming community at the Bangkok International Trade & Exhibition Centre. Guided by the theme “Farm. Farmer. Future.”, the event will bring together professionals from across Asia and beyond to explore practical solutions in mechanisation, horticulture and digital agriculture.

Organised by the German Agricultural Society in partnership with Thailand’s Ministry of Agriculture and Cooperatives, the exhibition reflects strong international cooperation. Germany joins as the official partner country, represented by its Federal Ministry of Agriculture, Food and Regional Identity. Eight national pavilions from Austria, China, Germany, India, Japan, the Netherlands, South Korea and Taiwan will highlight global innovation tailored to Asian farming systems.

Around 350 exhibitors and more than 18,000 professional visitors are expected. Major agricultural machinery brands such as CLAAS, AGCO, Mahindra and KUHN will showcase equipment alongside digital pioneers including DJI and Topcon. Visitors will be able to compare machinery, smart farming tools and greenhouse technologies designed to boost efficiency and sustainability.

Katharina Staske, Managing Director, DLG Markets Asia Pacific, said, “AGRITECHNICA ASIA 2026 builds on the success of previous editions while introducing formats that respond to Asia’s dynamic market needs. Our focus is on direct technical exchange so producers can adopt technologies that improve efficiency, reduce pressure, and support more sustainable production.”

The exhibition will be supported by a strong technical programme developed with ministries, universities and international organisations including the Food and Agriculture Organization and the International Rice Research Institute. Discussions will focus on mechanisation, climate resilient systems, sustainable crop production and regional markets.

New features such as the AGRIFUTURE Zone and Startup Day will spotlight innovation and connect emerging enterprises with farmers and investors. The Future Farmers Program will place producers at the centre, encouraging knowledge sharing, professional growth and recognition of leadership in agriculture.

With strong global participation and a clear focus on practical solutions, AGRITECHNICA ASIA and HortEx 2026 aim to shape a resilient and forward looking future for farming in the region.

African Farming

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Telematics enhances efficiency and uptime for seed research. (Image source: ALMACO)

ALMACO Telematics is a next-generation system delivering remote access to real-time machine data—boosting efficiency, performance, and uptime for seed research professionals

Available on both the R1 Single-Plot and R2 Twin-Plot Research Combines, it’s the only telematics offering integrated specifically for seed research, reinforcing ALMACO’s leadership in precision agtech.

With insights into numerous machine parameters, the platform provides deep visibility into settings, location, diagnostics, software, and performance. This empowers fleet managers and researchers to easily monitor and optimise machine use for peak operational output.

Maximising uptime through smart diagnostics

A key feature of ALMACO Telematics is its remote diagnostics and repair capability, protecting uptime and reducing disruptions. Over 30% of service issues can be resolved remotely, removing the need for a field technician and delivering cost-effective value.

Simplified software upgrades

The system enables remote software updates, ensuring machines stay up to date without site visits. This reduces downtime and maintenance costs while supporting continuous tech improvement.

Enhanced fleet oversight

From their desks, managers can track machine performance and advise operators to refine seed trial accuracy. Telematics interfaces can also be remotely customised to support the specific goals of different research operations, improving data precision and machine functionality.

A smart investment for research operations

By reducing field calls, improving uptime, and enhancing resale value, ALMACO Telematics offers a strong return on investment. With its real-time oversight and proactive maintenance tools, seed research professionals can operate with confidence and lower costs.

“The integration of ALMACO Telematics marks a significant step forward in precision seed research,” said Mat Titus, service director at ALMACO. “By offering real-time data access and remote diagnostics, we are enabling researchers to focus on what matters most—developing the next generation of seed innovations.”

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Crops

Vietnam’s meat imports exceed US$2bn as demand climbs.

Food & Commodity

Vietnam’s appetite for imported meat continued to grow in 2025, with total purchases surpassing US$2bn for the first time.

The country imported around 978,300 tonnes of meat and meat products during the year, reflecting strong consumer demand and expanding needs within the food processing sector.

Figures compiled by the Import and Export Department under the Ministry of Industry and Trade, together with the General Department of Customs, show that Vietnam spent more than US$2.004bn on meat imports in 2025. Compared with the previous year, import volumes rose by 11.6 per cent, while the overall value increased by 12.2 per cent. The rise points to a steady shift in consumption patterns, with more households and businesses turning to imported animal protein.

India remained Vietnam’s largest supplier. The country exported 188,700 tonnes of meat to Vietnam, valued at US$681.32mn, accounting for nearly one fifth of total import volume.

Frozen pork was one of the fastest growing segments. Imports reached 183,400 tonnes, worth US$418.54mn. This marked an increase of 18.75 per cent in volume and almost 21 per cent in value compared with 2024.

Vietnam relied heavily on Russia for frozen pork, which supplied 48.44 per cent of total imports in this category. Brazil followed with a 30.91 per cent share, underlining the importance of both countries in meeting Vietnam’s protein needs.

The average import price of frozen pork stood at roughly US$2,273 per tonne. This increase came at a time when domestic live hog prices in early 2026 fluctuated between USD 2.65 and 3.30 per kilogramme, creating additional pressure along the supply chain.

While imports surged, exports remained limited. In 2025, Vietnam exported only 22,300 tonnes of meat, generating US$116.49mn in revenue. Hong Kong remained the largest destination for Vietnamese meat, although shipments to the market declined by more than 21 per cent compared with the previous year.

The figures highlight a widening gap between Vietnam’s import demand and its export capacity, as domestic consumption continues to outpace overseas sales.

Higher-Quality and More Valuable Grains Through Moisture Control. (Image credit: Hydronix)

Australian Government Review of Horticulture Code of Conduct.

Livestock

Natasha Hall as Vice President VIV Worldwide. (Image credit: VIV WORLD)

Poultry

Royal Dutch Jaarbeurs | VNU Group has announced the appointment of Natasha Hall as Vice President VIV Worldwide, marking an important step in strengthening the organisation’s global VIV agrifood portfolio.

The appointment comes at a significant moment as preparations intensify for VIV Europe, scheduled to take place from 2 to 4 June 2026 at Koninklijke Jaarbeurs in Utrecht. The event will celebrate its 25th edition this year. At the same time, the organisation is also preparing for the launch of VIV Select India, which will be held from 22 to 24 April in New Delhi.

Natasha’s new position reflects the organisation’s growing international focus. Jeroen van Hooff, President and CEO of Royal Dutch Jaarbeurs, said, "From the very start of her time at Jaarbeurs in 2025, Natasha has made a clear mark on the development of VIV Asia, where her international work experience and strategic vision contributed to growth, positioning and market connection. Her new role sets her up for the next step within the organisation and for further developing VIV as a globally leading B2B platform for the poultry and livestock sector."

As Vice President VIV Worldwide, Hall will oversee the entire global VIV portfolio across Asia, Africa, Europe and the Middle East and Africa region. Her responsibilities include the international VIV trade shows as well as VIV Connect and the VIV Trade Forums. The role will focus on expanding the worldwide network of exhibitors, visitors and partners while also strengthening the global presence and unity of the VIV brand.

Hall brings extensive international experience to the role, having spent more than a decade working in the exhibition and events industry in Dubai. "I see VIV as a unique global platform that brings together the entire feed-to-food chain, and I consider that integrated approach to be an important differentiating strength," said Natasha.

Her appointment comes during a landmark year for VIV. VIV Europe 2026 will not only celebrate its 25th edition but will also introduce a shift to a biennial schedule from 2028. "VIV Europe has grown into a reliable and forward-looking platform where strategy, technology and business come together. The anniversary edition in June will once again bring hundreds of international exhibitors and thousands of professionals from the global feed-to-food chain to Utrecht — a recognised hub for agrifood innovation, science and sustainable chain development."

Vitarich strengthens its foothold in the Philippines with Mindanao breeder farm deal. (Image credit: Vitarich corp.)

Hong Kong Suspends Poultry Imports from Argentina and Japan Over Bird Flu Fears.

Equipment

Limex unveils Modular 8 washing system for crates. (Image credit: Limex)

Equipment

Limex has unveiled its latest innovation in industrial washing technology with the introduction of the Modular 8, a highly flexible and configurable washing machine platform designed for crates, seed trays, flower buckets and floats.

The new line marks a significant shift towards modular engineering, allowing customers to build exactly the washing solution they need using standardised components rather than costly custom-built systems.

Unlike traditional crate and tray washers that often require extensive engineering work to meet specific customer requirements, the Modular 8 is built from individual modules that connect seamlessly into a single washing line. These include pre-wash units, one or more main wash modules, rinse sections and blow-off units. This modular approach enables users to tailor the system precisely to their operational layout, hygiene standards and processing capacity.

By installing multiple main wash modules in sequence, the system increases soaking time and washing power, delivering higher throughput without compromising cleaning performance. Each standard module also offers multiple configuration options, such as higher-pressure pumps or advanced filtration technologies. The platform supports both left-hand and right-hand configurations, ensuring maximum flexibility for different production environments.

"With the Modular 8, we make it easier to choose exactly the configuration that matches the customer's capacity, hygiene requirements, and budget," says Joep Janssen, owner of Limex. "Our engineers have designed the machines in such a way that they follow each other seamlessly."

With a tunnel width of 800 millimetres, the Modular 8 is suitable for a broad range of applications, including harvest crates, seed trays, flower buckets and DWC floats. The system has also been designed with maintenance efficiency in mind. Improved accessibility of components simplifies cleaning, inspection and servicing, helping to reduce downtime and improve overall operational efficiency.

The Modular 8 builds on Limex’s reputation for proven, high-quality engineering. Constructed from robust stainless steel, the platform delivers durability, reliability and long service life. Twelve Modular 8 lines are already in operation across multiple countries, demonstrating strong market acceptance.

This launch sets the foundation for future developments, with the Modular 10, Modular 14 and Modular 18 planned to follow. These larger, configurable models will eventually replace Limex’s existing cart washers and big box washers, reinforcing the company’s commitment to modular, future-ready industrial washing solutions.

Rainbow Colors pioneering hydrogen technology in agriculture. (Image credit: New Energy Coalition)

FAO drone training for effective pest management for Locusts. (Image credit: FAO)

Technology

ROK aims to position itself at the forefront of green bio innovation.

Infrastructure

The Ministry of Agriculture, Food and Rural Affairs (MAFRA) has designated seven provinces Gyeonggi-do, Gangwon-do, Chungcheongnam-do, Gyeongsangbuk-do, Gyeongsangnam-do, Jeollabuk-do, and Jeollanam-do as the first-ever “Green Bio Industry Promotion Zones” in accordance with Article 15 of the Act on the Promotion of the Green Bio Industry.

This milestone marks a significant step in the Republic of Korea’s strategy to strengthen its green bioeconomy and drive sustainable industrial growth.

Introduced for the first time this year, the Green Bio Industry Promotion Zone system is designed to establish a comprehensive, region-led framework for business support. The initiative is built around provincial hubs where green bio companies, universities, research institutes, and essential infrastructure for technology verification and certification are closely integrated. Through this clustered approach, local governments are expected to play a leading role in nurturing innovation, accelerating technology transfer, and supporting market-ready solutions.

The selected zones were evaluated and designated following a rigorous assessment process. Key criteria included industrial growth potential, implementation capacity, policy relevance, and overall feasibility. This ensures that each province is well positioned to contribute effectively to the national green bio strategy while leveraging its own regional strengths and resources.

The green-bio industry itself is regarded as a next-generation growth engine, encompassing six major sectors: microorganisms, natural products, food materials, insects, seeds, and veterinary medical products. With the designation of the Green Bio Industry Development Zones, collaboration networks among provinces are expected to deepen. In parallel, processes for verification, evaluation, certification, and commercialisation of green bio technologies and products are set to accelerate, helping to create a dynamic and competitive innovation ecosystem.

MAFRA plans to support the designated provinces by granting eligibility to participate in government-funded infrastructure development projects, including the Green Bio Venture Campus and advanced biofoundries. In addition, policy incentives will be provided to companies operating within the zones, further encouraging private-sector participation and investment in sustainable bio-based industries.

To ensure accountability and continuous improvement, MAFRA will receive quarterly performance reports from the local governments managing the designated zones. Annual performance evaluations will also be conducted to closely monitor implementation progress. Importantly, the results of these evaluations will be reflected in the formulation of policies for the following year, reinforcing a results-driven and adaptive governance approach.

Through these measures, the ROK aims to position itself at the forefront of green bio innovation, fostering regional development while advancing a resilient, sustainable bioeconomy aligned with global green growth trends.

Orbia Netafim and Amazon India Launch Water Saving Drip Irrigation Projects Across Bengaluru and Hyderabad. (Image credit: Netafirm)

COMPASS accurately detects and removes a wide range of foreign materials, including dirt clods, rocks, sticks, insects and animal parts.(Image credit: Key Technology)

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