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At Magüey Green, farming innovation goes hand in hand with social inclusion and environmental care

This forward-thinking fertiliser company has made it its mission to support both the land and the people who work it especially those with disabilities. Through sustainable agricultural solutions, Magüey Green is showing that greener farming can also mean fairer opportunities.

"The Magüey Green project was started by Miguel Ángel López, an agricultural production expert, who began developing eco-friendly products to address the issue of nitrate filtration into the Mar Menor," said Juan Antonio López García, the company's manager. "From there, the idea emerged to create a line of fertilizers that help retain water and nutrients in the soil, reducing both environmental impact and input use."

Operating from the Polígono Industrial Oeste in Alcantarilla (Murcia), Magüey Green functions as a special employment centre, offering stable jobs and training for people with functional and intellectual diversity. "We wanted these individuals to have stable employment, training, and a real opportunity for inclusion," López García added. "After presenting the project to the SEPE and obtaining authorisation, we launched this fusion of industrial activity with a social mission, which has now been running for three years."

Inside the facility, workers blend, package, and prepare the company’s signature products. Among them, Fertired stands out as a revolutionary solution for modern farmers. Designed for use in irrigation systems, it helps the soil retain water and nutrients, reducing nitrate leaching and protecting nearby water sources like the Mar Menor.

"Each molecule can retain up to 300 times its volume in water, keeping it available for the plant for about 30–40 days," López García added. "This allows us to reduce water and fertilizer use by more than 30%. In fact, trials conducted in pepper crops have shown efficiency increases of over 50% under greenhouse conditions."

Alongside Fertired, Magüey Green produces certified biofertilisers and natural fungicides that meet EU organic standards. As López García said, "Our goal is not only to improve crop efficiency but also to show that agriculture can foster inclusion and opportunity. We want every litre of product we make to carry a story of sustainability, and of people who overcome challenges every day."

The poultry farming equipment market is expected to grow steadily over the next decade, rising from a value of US$4.0bn in 2025 to around US$7.1bn by 2035

This reflects a CAGR of 6.0%, driven by increased global demand for efficient, scalable, and sustainable poultry production systems.

As demand for poultry-based protein grows, both developed and developing markets are investing in smarter and more automated systems. Manufacturers are increasingly focusing on solutions that improve feed efficiency, water conservation, hygiene, and biosecurity. The integration of intelligent technologies, such as IoT-enabled monitoring and predictive maintenance, is playing a key role in transforming poultry operations.

In particular, the watering and feeding systems segment is set to dominate the market by product type, accounting for 22.5% of the market share in 2025. These systems are vital for flock health and are now widely adopted in both broiler and layer production. Advanced features like sensor-based regulation and adjustable flow have helped farms reduce waste, cut labour costs, and improve biosecurity.

The chicken segment continues to lead by poultry type, with a projected market share of 65.0% in 2025. Chicken farming remains popular globally due to its fast production cycles, low input costs, and high efficiency. Equipment manufacturers are tailoring solutions to meet the specific needs of chicken farms, especially in export-driven and urban markets. Vertical integration and demand for traceable, high-quality poultry products are also fuelling investment in standardised, scalable equipment for chicken production.

By mode of operation, automatic systems are expected to take the lead, holding a 48.0% share in 2025. Automation is increasingly essential to manage labour shortages, enhance precision, and meet hygiene and welfare standards. Automatic feeding, egg collection, climate control, and waste management systems are now core to modern poultry farms. Integration with digital platforms and data analytics tools further boosts their value in achieving consistent performance and compliance.

Government initiatives in emerging economies are also contributing to market expansion, particularly in Asia-Pacific, Latin America, and Africa. These initiatives support local farming enterprises and promote automation for increased productivity. At the same time, developed countries are focusing on next-generation farming systems that balance output with sustainability and welfare.

As consumer awareness grows around food safety, animal welfare, and environmental impact, the trend towards cage-free systems and eco-friendly equipment is gaining momentum. With ongoing innovation and rising global demand for poultry products, the poultry farming equipment market is well-positioned for continued expansion.

In a significant boost to global agricultural innovation, CEAT Specialty has partnered with Mahindra & Mahindra (M&M) for the launch of the next-generation OJA tractor range in Australia

The collaboration brings together Mahindra’s advanced tractor engineering and CEAT’s trusted tyre technology, both designed to enhance performance and durability in challenging farming environments.

The OJA series, introduced in Brisbane in September 2025, represents Mahindra’s commitment to modern, efficient, and farmer-friendly machinery. As the world’s largest tractor manufacturer by volume, Mahindra has chosen CEAT as its first-source tyre supplier for this new generation of tractors. Ahead of the launch, CEAT supplied complete, ready-to-fit tyre assemblies from its Ambernath facility, ensuring seamless integration for both Farm/Industrial and Turf applications.

CEAT Specialty’s tyres are already well-recognised in Australia for their reliability across diverse terrain. The company’s engineering team worked closely with Mahindra’s experts to create a range of tyres tailored to Australian agricultural needs. The line-up includes:

FARMAX – delivering superior traction and long-lasting durability for farming.

TYROCK Super X3 – engineered for industrial performance with loaders and backhoes.

TURF XL – ensuring gentle soil compaction and smooth operation for hobby farmers.

Built tough to withstand Australia’s demanding conditions, Mahindra’s OJA tractors combine power, comfort, and advanced features. With innovations such as a button-operated PTO, digital driver display, enhanced hydraulics, and power steering, these tractors offer precision and ease for both professional and small-scale farmers.

Amit Tolani, Chief Executive of CEAT Specialty, said: “We are proud to partner with Mahindra once again, this time for their future-ready OJA launch in Australia. Our tyres are engineered to deliver performance across industries and applications. This partnership is another step forward in our journey with Mahindra, and a strong example of how CEAT is enabling farmers worldwide with trusted, efficient products.”

Ravindra S Shahane, Head of Global Product Planning & International Operations at M&M, said, “We are proud to introduce the globally acclaimed Mahindra OJA tractor range in an important market like Australia… This extension into Australia further strengthens the bond between the two brands.”

Through this partnership, CEAT Specialty strengthens its role as a global OEM partner, empowering farmers with dependable, high-performance tyres that support modern agriculture worldwide.

Unitree Robotics, known for creating user-friendly and affordable robots, is now bringing its technology to farming.

As rural areas face a shortage of younger workers and an ageing labour force, many tech companies are turning to robotics and digital solutions to modernise agriculture. In line with this, Unitree has teamed up with a top agricultural research institution to explore how robots can support smarter, more efficient farming practices.

Traditionally, farmers have relied on their experience to judge the health and condition of crops. But modern robotics, powered by AI vision and edge computing, can now carry out these tasks more accurately and efficiently. These technologies also make farming more accessible for younger generations, who can become "robot managers" and take on farming roles without needing years of experience.

Unitree’s consumer-grade quadruped robot, Go2, is leading this change. Priced from just US$1,600, Go2 is affordable and well-suited to agriculture, thanks to its strong performance, adaptability, and ability to work in tough conditions. Farming environments pose unique challenges, such as varying lighting and ever-changing crop shapes, which demand advanced sensing and recognition abilities.

To meet these needs, Go2 has been equipped with a specialised camera and agricultural sensors that track the growth of seedlings in real time. It uses a custom AI vision model tailored for farming. This AI, supported by edge computing, allows the robot to analyse and identify plant conditions on the spot. The data collected is then sent to a central system, which uses agricultural big data to suggest specific farming strategies based on the crop’s growth stage.

This integrated setup, from the robot in the field to the cloud-based platform, helps reduce the physical burden on farmers. At the same time, it offers researchers detailed and frequent field data, helping to speed up scientific progress in agriculture.

As one industry observer noted, “civilian-grade robots, through deeper integration into agricultural environments, are opening up broader application prospects for advanced legged robotics.”

Unitree continues to develop high-quality legged and humanoid robots for the public. With practical tools like Go2, the company is helping to replace hard, repetitive, and risky work with smart automation-making farming more efficient and improving the overall quality of life.