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42nd edition of Macfrut 2025 presented in Cairo

The 42nd international trade fair for the fruit and vegetable sector will be held from 6-8 May 2025 at the Rimini Expo Centre in Cairo. (Image source: Macfrut)

The presentation of the 42nd edition of Macfrut 2025 was held in Cairo and is expected to be even more innovative and spectacular

Held at the Rimini Expo Centre, Macfrut is the industry’s only international supply chain trade fair and is a unique event that combines three key elements for the sector’s growth: business, networking and knowledge. With Egypt as the international partner, Lazio as the Partner region and potatoes in the spotlight, the International Symposium on Biotechnological Tools in Horticulture, thematic focus sessions with a new addition, ‘The Healthy Food Show’, will be presented in an innovative and spectacular way. These are just some of the novelties of the 42nd edition of Macfrut, the international trade fair for the fruit and vegetable sector, which will be held from 6-8 May 2025.

Egypt is a strategically located Mediterranean country that has long chosen Macfrut as the world’s leading showcase for the growth of its fruit and vegetable sector. During the three-day trade fair, Egypt will play a central role with events, tastings, meetings and international presentations, supported by a large institutional and business delegation. With this international partnership, Macfrut continues to strengthen its ties with the Middle Eastern countries, which are an increasingly important market for the sector. 

The Lazio region, known for its certified quality products, will take centre stage at the 42nd edition of Macfrut, with various products such as PDO chestnut, PGI artichoke, PDO potato and PDO hazelnut, among others featured at the three-day event and presented in detail to an international audience as part of an extensive programme of initiatives. 

As one of the world’s most widely grown crops, with a global production area of around 18 million hectares, potatoes will be the star product of the 2025 edition. The trade fair will host the International Potato Symposium, a two-day event featuring in-depth discussions on technical, agronomic and market issues with international experts, global stakeholders and leading researchers in the sector. 

For the first time, Macfrut will host the Biotechnology Symposium, sponsored by the International Society of Horticultural Science (ISHS), which promotes research in all areas of horticultural science. It will be an opportunity for plant biotechnology researchers and the production chain to meet. The aim is to present the latest technical and scientific information on technologies used in plant in vitro cultures, plant propagation and the creation of new, resilient and high-quality varieties.  

A number of themed exhibitions such as the Healthy Food Show, the Biosolutions International Event, the Plant Nursery area, the Spices & Herbs Global Expo, the Agrisolar Systems & Technologies, the Red Planet, the water revolution and Macfrut Field Solutions will showcase innovations that address issues in modern fruit and vegetable production. 

 

 

 

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Ottevanger Services provides comprehensive support to feed producers. (Image credit: Ottevanger)

Agriculture

Triott Group has announced a major strategic step by bringing all its feed-related businesses together under a single, globally recognised name: Ottevanger.

With immediate effect, Ottevanger, Almex, Inteqnion, IVS Dosing Technology and Pelleting Technology Netherlands (PTN) will operate as one unified brand, reinforcing Ottevanger’s position as a leading global partner to the feed industry.

Based in Moerkapelle, the Netherlands, this consolidation represents a new chapter in Ottevanger’s long-term vision to provide complete, future-ready solutions for feed mills worldwide. By integrating these specialist companies under one name, customers benefit from a single point of contact, enhanced transparency and a more streamlined approach to project delivery and long-term collaboration.

The move also strengthens internal cooperation across disciplines, enabling Ottevanger to design and deliver tailored solutions that respond to the rapidly evolving demands of the global feed sector, including automation, digitalisation and sustainability.

Following the consolidation, Ottevanger now operates through four fully integrated business units, each designed to address both current operational challenges and future industry needs. Ottevanger Milling Engineers focuses on the design and construction of fully automated, turnkey feed mills, including both conventional and modular concepts. Ottevanger Process Solutions delivers high-quality equipment and advanced processes, supporting data-driven, fully automated milling from raw material intake through to packaging.

Meanwhile, Ottevanger Services provides comprehensive support to feed producers, including reliable on-site and remote maintenance, troubleshooting and spare parts supply. Completing the structure, the Ottevanger Development Centre looks to the future by optimising feed mill performance through practical research and development, testing and the creation of sustainable, next-generation solutions.

Commenting on the milestone, Director Ernst Jan Ottevanger said: “For more than a century, Ottevanger has been a family business, built on the finest Dutch quality and craftsmanship. Now we are formally extending our family to welcome these four trusted partners that have already contributed so much to our collective success based on the same shared values.” He added: “This is a significant moment for our company, but more importantly, for our customers worldwide. We are now far better placed to deliver the innovation and lifetime value they need to compete more effectively.”

Ottevanger will continue its close collaboration with Top Silo Constructions (TSC) to deliver advanced feed storage solutions, while TSC remains independent due to its diverse customer portfolio.

Crayfish provide a nutrient-dense, low-impact protein source that requires minimal feed.

Aquaculture

The Philippines has taken a decisive step toward strengthening its position in global aquaculture with the launch of its largest crayfish nursery—a flagship development designed to scale production of the high-value Australian Redclaw crayfish.

The project, built through the partnership of Farm Fresh Early Catch Inc., Taiwan’s Da Shin Biotech Ltd., and the Department of Agriculture’s Bureau of Fisheries and Aquatic Resources (DA-BFAR), marks a defining moment for the country’s fast-growing aquaculture sector.

The new nursery will focus on mass-producing Cherax quadricarinatus, a resilient and fast-growing species prized by both domestic and international markets. Government officials say the initiative supports national efforts to strengthen food security while boosting long-term livelihood opportunities in rural areas.

Agriculture Secretary Francisco P. Tiu Laurel Jr., in remarks delivered by Assistant Secretary and spokesman Arnel de Mesa, highlighted the power of collaboration behind the facility. “Built through the partnership of Farm Fresh Early Catch Inc., Da Shin Biotech, and the DA-BFAR, this nursery shows that when government, private innovators, and fisherfolk come together, progress stops being a dream—it becomes our shared reality,” he said.

Tiu Laurel added that crayfish aquaculture “opens new doors for our fisherfolk—bringing in more income, more livelihood, and more food on our tables,” while underscoring the need for responsible production and adherence to BFAR’s ecological protection guidelines. Every pond, he said, must “nurture care, discipline, and respect for the balance of our ecosystems.”

Situated in Candaba - a wetlands area renowned for its freshwater abundance—the 1,280-square-metre facility features 16 tanks capable of producing up to 48,000 fry every two weeks. It also introduces advanced water-recycling systems that help reduce waste and conserve freshwater, addressing one of the most common environmental criticisms of aquaculture operations.

The nursery will supply Farm Fresh’s existing 3-hectare grow-out ponds, which already produce around 30 tonnes of market-ready crayfish each year. It will also support a broad network of partner growers as production expands nationwide.

From 2026, Farm Fresh plans to roll out large-scale grow-out operations covering 1,500 hectares in Luzon and 750 hectares each in the Visayas and Mindanao. When these sites reach full capacity, they are projected to deliver more than 1,200 tonnes of crayfish every six months—volumes that could position the Philippines as a competitive player in the regional and global aquaculture market.

Crayfish provide a nutrient-dense, low-impact protein source that requires minimal feed. The project is expected to generate over 3,000 direct jobs and stimulate additional enterprise in farming communities.

The launch marks the beginning of a world-class crayfish industry designed to place the Philippines firmly on the global aquaculture map.

Hydroponic Systems recommends the Agrifresh aluminium thermodiffuser mesh as a proven solution. (Image credit:Hydroponic Systems)

Equipment

Hydroponic Systems is helping greenhouse growers tackle the challenge of optimising microclimates without compromising light or productivity.

In warm regions, particularly for heat-sensitive crops like strawberries, tomatoes, and peppers, managing radiation, temperature, and heat stress is critical. Heat-diffusing mesh has become an essential tool in balancing light levels and reducing heat buildup inside greenhouses, proving to be one of the most effective solutions for these challenges.

The mesh works by partially blocking infrared radiation while allowing useful diffuse light to pass through. This reduces internal temperatures, alleviates heat stress, and sustains photosynthetic activity. According to Hydroponic Systems, this approach helps "improve fruit quality, reduce plant stress, and stabilise growing conditions," especially during periods of high radiation.

The mesh achieves this through a combination of light diffusion and thermal reflection. The diffusion process disperses light, preventing hot spots and ensuring even distribution of photosynthetically active radiation (PAR) across the plant canopy. This enables middle and lower leaves to contribute more effectively to photosynthesis. Aluminium particles embedded in the polymer structure reflect infrared radiation, which helps control heat accumulation. The result is a more stable greenhouse environment with fewer temperature spikes.

Hydroponic Systems recommends the Agrifresh aluminium thermodiffuser mesh as a proven solution. This patented fabric creates an effective thermal barrier without compromising light quality. According to the company, it works best in professional greenhouses of around half a hectare or more, where managing temperature and radiation is crucial for maintaining high yield and quality.

In practice, reduced infrared radiation leads to lower heat accumulation and fewer temperature fluctuations, especially during critical growth stages. Increased diffuse light improves PAR distribution, supports stable photosynthesis, and reduces the risk of heat stress. As a result, growers experience "more uniform fruit, fewer deformities, and better colour and firmness."

Strawberries, in particular, show significant benefits, with improved uniformity, firmness, colour, and crop stability. Similar positive trends have been observed in tomatoes, peppers, cucumbers, and other crops.

For optimal performance, proper installation is key. Correct height, tension, and orientation affect the mesh's effectiveness. Hydroponic Systems advises careful integration with ventilation systems for best results.

The latest generation of Braud harvesters demonstrates impressive versatility across a wide range of vineyard structures. (Image credit: New Holland)

Machinery & Equipment

New Holland Agriculture continues to set new standards in modern viticulture with its acclaimed Braud grape harvester range - a series celebrated globally for precision, productivity and long-lasting reliability.

Built on decades of specialist expertise, the Braud brand has become synonymous with exceptional grape-harvesting performance, and under the New Holland umbrella it remains a trusted partner for winemakers seeking both efficiency and gentle crop handling.

Each Braud harvester reflects a signature blend of engineering excellence and vineyard-friendly design. The machines are created to treat vines with care while delivering powerful harvesting capability, ensuring that grapes are collected cleanly and with minimal damage. This focus on protecting fruit integrity directly enhances vineyard productivity and supports the production of higher-quality wines.

The latest generation of Braud harvesters demonstrates impressive versatility across a wide range of vineyard structures. With both high-capacity and extra-high-capacity models, including the popular 9000 L and 9000 X series, the range adapts effortlessly to narrow boutique vineyards, expansive commercial estates, and even sloped terrain. Their advanced systems  such as the industry-proven Noria basket conveying system, optional destemmer technology, and innovative side-conveyor configurations  ensure consistently clean, gentle and efficient fruit handling.
This adaptability makes Braud harvesters an ideal choice for growers looking to streamline operations while maintaining strict quality standards. Backed by a global legacy and trusted by thousands of vineyard operators, these machines are built to deliver season after season, reducing labour needs, improving harvest speed, and preserving overall vine health.

Engineered for durability and operator comfort, the Braud range combines robust construction with intuitive controls, offering ease of use without compromising on precision. The result is a harvester that not only boosts productivity but also supports sustainable agricultural practices, helping vineyards reduce waste and optimise long-term output.

Choosing a Braud grape harvester means investing in a heritage of innovation, reliability and world-leading vineyard technology  giving growers confidence in every harvest and reinforcing New Holland’s reputation as a champion of next-generation viticulture solutions.